Senior PR Specialist

4 weeks ago


Cairo, Egypt Strategic Exhibitions & Conferences Full time

The position holder will be responsible for :

  • Developing PR strategies, Plans and Campaigns that appeal to respective market segments including stakeholder mapping and segmentation, engagement strategies and tactics, crisis communication and reputation management
  • Compose press releases, media pitches, statements to media, PR plans, media and consumer Q&A’s, key messages and other documents related to corporate initiatives and announcements
  • Identifying media opportunities to promote the project to new audiences
  • Provide strategic media advice to stakeholders as required, including advice on issues management
  • Manage all media inquiries in an effective and timely manner that is aligned with the strategy
  • Track Media coverage and close monitor on trends
  • Building a high level of rapport and relationship with media officers and Press officials.
Job Requirements
  • Proven experience in PR o for 5 years
  • Media-relations management experience on both fronts (Online and Offline)
  • International PR Experience
  • Strong communication and negotiation skills
  • Evidence for problem solving
  • Background in editing and publications
  • High level of proficiency in written and spoken Arabic and English in a PR context
  • Experience in communications planning, media engagement and social media.
  • Bachelor degree in public relations, Journalism or a similar field

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