E-commerce Manager

1 month ago


Cairo, Egypt Philip Morris International Egypt Full time
  • Set Channel Strategy and detailed plan including Channel role and growth planning.
  • Define and manage channel related KPIs, including but not limited to; Sales, conversion rates, abandonment rates, service level compliance and user NPS and ensure effectiveness.
  • Define and manage channel budget, ensuring the correct quantification is performed and timely payment to partners as well as maintaining healthy cashflow to ensure channel sustainable growth
  • Manage the day-to-day operations aspects of the e-commerce platform including but not limited to user experience, order fulfilment, customer service compliance and content creation.
  • Work with external and internal stakeholders to develop and execute optimization for product and brand content.
  • Optimized UX/UI to improve user experience and increase sales conversion.
  • Evaluate eCommerce campaign and spend effectiveness to ensure positive ROI, suggest, plan and execute data driven learnings for future campaigns.
  • Explore new e-commerce features to capture the latest and newest trend of consumer behavior.
  • Create and execute digital marketing campaigns to increase site sales performance
  • Manage analysis & performance reports including daily weekly and monthly reporting of KPIs, recommending changes to improve performance to achieve results, planning and manage execution of these recommendations.
  • Drive digital planning, adaptive marketing and agile practices that best engages the consumers.
  • Drive IQOS Ecommerce growth by developing onsite campaigns and ensuring ecommerce principles are incorporated to provide the desired brand and consumer experience.
  • Responsible for all system enhancement digitally offline and online.

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