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Search Engine Optimization Specialist

4 months ago

Egypt Alwadi Holding Full time
Job Description
  • Design, execute & manage SEO processes, content strategies outreach campaigns
  • Develop optimization strategies that increase the company's search engine results rankings.
  • Research SEO keywords to use throughout the company's website and marketing materials.
  • Set measurable goals that demonstrate improvement in marketing efforts.
  • Monitor daily performance metrics to understand the SEO strategy performance.
  • Efficiently communicate with the marketing department to align the company goals.
  • Write compelling and high-quality website content, including blog posts and page descriptions in Arabic and English.
  • Update content and website links for maximum optimization and search engine rankings.
  • Monitor Google Webmaster Tools to identify site issues, such as crawl errors and html suggestions
  • Manage on-page and off-page SEO efforts by optimizing content, overseeing reporting, conducting regular SEO audits to increase organic rankings
  • Supporting with SEO audits for our international campaigns, offering key recommendations on strategy
  • Implement enterprise content gap analyses
  • Build and maintain weekly, monthly & quarterly SEO reports tracking content performance, traffic analytics and search trends for management
  • Monitor, track and report on SEO performance and trends
  • A sophisticated understanding of organic search and content marketing
  • Prior experience using SEO analysis/research tools like Majestic, SEM rush, or similar tools
  • Web analytics experience with knowledge of analytical tools such as Google Analytics, Power BI & Google Webmaster Tools
  • Work with product & engineering to define technical SEO requirements
  • Identify opportunities to improve crawling & indexation
  • Support for page remapping & URL structural updates
  • Bi-weekly site audits and reporting, with recommendations and roadmap scheduling
Job Requirements
  • 2-5 years of experience in a SEO role
  • 1+ year experience with HTML , CSS , JavaScript .
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
  • Experience with on-page and off-page SEO.
  • Experience with creating backlinks.
  • Knowledge of keyword research and data mining tools.
  • Able to complete competitive analysis of other companies within the industry.
  • Excellent written Arabic and English verbal communication skills (email, phone, etc.).
  • Comfortable analyzing high volumes of data on a daily basis
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
  • A passion for deep analysis of web technologies & SEO
  • Familiarity with Webflow CMS.
  • A strong understanding of search engine crawlers
  • Technical auditing experience on small to large web sites, both static and dynamic
  • Ability to recognize common technical issues and explain the solutions coherently
  • Ability to diagnose and resolve technical issues on site
  • Ability to research technical issues and make actionable and well-informed recommendations based on your findings
  • Comfortable retrieving and analyzing data from Google and Bing Webmaster Tools
  • Advanced Excel skills (pivot tables, look-up function and conditional functions)
  • Familiarity with log file analysis
  • Structured markup understanding
  • Ability to work in a fast-paced environment
  • A bachelor's degree in communications, information technology, marketing