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Search Engine Optimization Specialist

3 months ago

Egypt Bnaia Full time
Job Description

  • Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI
  • Track, report, and analyze website analytics
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement a building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with content and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Job Requirements

  • Proven SEO experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up to date with the latest trends and best practices in SEO
  • BS/MS degree in a quantitative, test-driven field