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Performance Manager

4 months ago

Egypt Mindshare Full time

Role Title & Location:

***Performance Manager, Cairo Egypt

Reporting Line & Organization Profile:

We are Mindshare. The digital first global media network.

We are nearly 6,000 people across 82 countries with one aim:
to make our clients' brands more famous and more profitable through solutions that demand a response. Our network is always on, always live. Our people are acutely aware of what's happening in their city, their country, their specialist area of expertise. We understand brands, markets, and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.

This role will be reporting to: Regional Performance Director

Role summary and Objectives:

Performance Manager


The Performance Manager is responsible for developing and delivering a range of performance marketing product, creating & delivering performance marketing strategies, campaign reporting and analysis.


Duties and Responsibilities:

  • To draft paid performance proposals and presentations.
  • Manage Google relationship for accounts under management.
  • Build campaign structure based on client brief.
  • Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving daytoday campaign spend.
  • Work closely in sharing and implementing Google Betas/Extensions with clients and work closely with Google on developing the partnership.
  • Ensure delivery on performance targets for clients.
  • Monitor & measure performance activity, engagement metrics, analysing results, translating information into learning & strategic recommendations.
  • Maintain appropriate midlevel Client relationships.
  • Build Client respect and be recognized as a leader on their business.
  • Work closely with Digital Managers to identify and deliver performance marketing requirements.
  • Work closely with performance manager/planners to deliver on campaigns.
  • Work closely with other business units etc Mindsights, Business planning, Social, and Digital.
  • Ensure full knowledge of tools like Adwords, Marin, DS3, Adgooroo.

Qualifications:

  • 45 years Digital allrounder with proven experience and a strong understanding of multiple digital media channels (affiliates, online display, social, paid search, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies.
  • Google, Facebook, Snapchat, Tiktok and Twitter ads are essential for this role.
  • Datadriven and creative to push the envelope on new user acquisition.
  • Must have experience with demand side platforms (DSPs) and adservers (e.g. DV360, Campaign Manager).
  • Have experience of using Google Analytics (or similar web analytics platform) and especially experience working with PPC and social bid management tools.
  • You have demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other.
  • Creative thinking and problem solving to come up with solutions.
  • Tenacity, resilience, flexibility and judgement to deal with difficult situations.