Performance Executive

2 weeks ago

Egypt Mindshare Full time

About us:

We are Mindshare.

A global media platform company that accelerates Good Growth for its clients in the age of a new marketing economy.

Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better.

We accelerate growth for our clients by connecting digital, media, creative and tech, prioritizing customer relationships, customer voices, realtime activation that is underpinned through data to demand a response.

Our network is always on, always live. Our people are acutely aware of what's happening in their city, their country, their specialist area of expertise. We understand brands, markets, and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.


We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries.


At GroupM MENA, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.


Role context:

  • The digital operations executive is responsible for managing the operations and trafficking of digital campaigns including biddable media.
  • The digital operations executive manages end to end campaign operations and technical implementation including tag management and tracking architecture.

Core responsibilities:

  • Manage all aspects of ad operations (AdOps)
  • Ad trafficking, inventory management, QA creative tags and sending screenshots to clients.
  • Tracking reports (DFA, MediaMind), and campaign optimizations.
  • Postcampaign process tracking, management, IO reconciliation, and final reports and work with the billing department.
  • Projects manage the implementation of all custom ad campaigns.
  • Effectively communicate with client campaign owners to secure advertising assets, troubleshoot issues and optimize campaigns.
  • Manage relationships publisher ops teams for QA and trafficking for media executions.
  • Manage media owner specs and keep up to date with new advertising technologies.
  • Ensuring delivery of performance targets for clients.
  • Delivery and analysis of weekly performance reports.
  • Oversee campaign results analysis and help translate information into observations/lessons learned.
  • Oversee and develop campaign analysis and provide clients with strategic recommendations.
  • Attend weekly status and monthly status meetings.
  • Analyze engagement metrics to optimize campaign performance.
  • Create a measurement framework for set KPIs
  • Creation and optimization of paid social campaigns.
  • Reporting and analysis of paid media and audience analysis.

Reporting to:
Performance Manager

Required skills / experience:

  • A real team player.
  • Ability to take responsibility for own work; to make sure that others deliver in support of you if required.
  • Quick to learn, and keen to develop.
  • Attention to detail.
  • Ability to fit into the character of the company whilst still bringing individuality.
  • Someone with 6 months to a year work experience.
  • Fluent English and Arabic.
  • Mathematically competent and has excellent analytical skills.
  • Positive attitude and growth mindset.

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