Performance Marketer

2 weeks ago


Egypt IV Company Full time

Responsibilities:

Managing Digital Campaigns:

  • Identifying target audiences and designing strategies to effectively reach them.

Data Analysis:

  • Utilizing analytics tools such as Google Analytics and Facebook Insights to measure campaign performance and provide detailed reports.
  • Monitoring key metrics such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Investment (ROI).
  • Fully understanding and interpreting Key Performance Indicators (KPIs) for various types of campaigns to assess success and areas for improvement.

Performance Optimization:

  • Conducting A/B tests and multiple experiments to optimize performance.
  • Optimizing keywords, search ads, and landing pages to increase conversions.

Budget Management:

  • Allocating budgets efficiently across different channels to achieve the best results.
  • Monitoring spending and ensuring budgets are not exceeded.

Collaboration with Other Teams:

  • Working closely with design, content, and development teams to ensure campaigns align with overall goals.
  • Sharing insights and analyses with the executive team to guide marketing strategies.

Developing Marketing Strategies:

  • Developing and implementing digital marketing strategies aimed at increasing traffic, conversions, and revenue.

Continuous Reporting:

  • Presenting campaign results regularly and providing insights into performance trends.
  • Adjusting strategies based on ongoing analysis and feedback.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3 years of experience in performance marketing or a similar role.
  • Strong analytical skills and experience with analytics tools such as Google Analytics and Facebook Insights.
  • Excellent communication and collaboration skills.
  • Ability to work in a fastpaced environment and manage multiple projects simultaneously.
  • Knowledge of SEO and SEM best practices is a plus.
  • Full capability in reading and interpreting KPIs for various types of campaigns to assess success and identify areas for improvement.

Conclusion:

Experience:

Performance Marketer: 3 years (required)

Language:

  • Arabic & English (required)


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