Senior Digital Marketing Specialist

2 weeks ago

Egypt CrossWorkers Full time

Title:
Senior Digital Marketing Specialist

Industry:
IT Software

Reporting Line:
CEO

Position Type:
Full Time

Level:
Senior

Location:
Cairo Office, New Cairo

Job Summary:


We are looking for a highly motivated and experienced individual to plan, execute, and optimize marketing designs and activities to establish and maintain our brand's presence in both the national and international digital markets.


Responsibilities:

  • Set marketing strategies and plans for offline and online marketing on all platforms (website, social, and commence) to reach the maximum ROI
  • Establish an effective presence on social media sites and manage execution of digital community (Facebook, Instagram, YouTube, Twitter, etc.).
  • Create frameworks that transform social media sites into highly profitable platforms.
  • Build systematic KPIs to monitor, analyze and optimize media performance and ensure target achievement with underlying cost efficiency.
  • Collaborate with other departments to manage brand consistency
  • Markettest our product positioning and strategy through surveys and individual customer interviews.
  • Report to management in a timely manner regarding campaigns' optimization and followup plans.

Qualifications & Work Experience**:

  • 3+ years of documented experience in marketing & digital marketing
  • Excellent writing skills in both English and Arabic
  • Previous experience in IT companies / Software industry is preferable.
  • Experience in digital marketing automation software (e.g., Agorapulse, HubSpot, ActiveCampaign, etc.).
  • Experience in Google Ads and Google Analytics.
  • Knowledge of web publishing.
  • Proficiency in SEO tools.
  • Knowledge of Photoshop, Illustrator, or InDesign is a plus.
  • Knowledge of Final Cut Pro, Premiere Pro, or other media editing software is a plus.
  • Additional qualification in web design or animation is a plus.
  • Experience with visual communication principles.
  • Handson experience with Content Management Systems (e.g., WordPress).

Job Behavioral Competencies:

  • Excellent communication and interpersonal skills
  • Accuracy and attention to detail
  • Initiation and creative thinking
  • Ability to multitask and work under pressure
  • Problemsolving skills
  • Critical thinking skills

What we offer:

  • You will have a unique opportunity to be part of a growing organization where you will work cross borders with highly experienced people, where we expected you to add your footprint.
  • We have built an organization worklife balance, to be integrated in the way we do business and in a company with a strong technical environment.
  • We will set high expectations for you, just as we do for our workplace, the work and ourselves.
  • CrossWorkers is one of the best when it comes to good working environment, work conditions, professionalism and personal development.
  • We work with a good scheme of benefits range:
  • Competitive salary.
  • Bus service.
  • Social & Medical insurances.
  • Good office environment and Technical equipment.
  • Keep up with new technologies through internal and external trainings.
  • We have an open and free Management style based on Scandinavian values and have a reputation of a strong and inspirational Technical environment.

About CrossWorkers


We are a Danish owned IT Offshore company with many years of experience within IT and IT Offshore/Nearshore in several countries.

We work with customers in Europe and in the GCC area, where we have long relations to our customers.

Our office is located in 5th settlement, New Cairo and hold International standard.

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