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Digital Marketing Specialist
2 weeks ago
Digital Marketing Specialist for an Egyptian customer
Title:
Digital
Marketing Specialist**
Industry: Fintech
Position Type:
Full Time
Location:
Sheikh Zayed
About the job:
We are looking for a Digital Marketing Specialist who will be responsible for conducting market research, developing and implementing marketing plans, handling designs and copywriting for content, and providing exceptional community management.
Responsibilities:
- Planning: Develop a product marketing plan that will help attract and retain
strategy and goals.
- Design: Handle design of creatives for digital activities including social media
- Copywriting: Deliver required copy material for all digital communication, campaigns, and marketing materials in formal Arabic, Egyptian dialect, and English reflecting the tone of voice with the company's various target audience segments.
- Traffic generation: Perform SEO audits and management throughout our digital
- Lead generation: Ensure there is a strong presence to maximize the user base and
- PR & Comms: Manage all external and internal PR & communications. Drive the
- Brand building: Plan and implement actions to further develop the brand's share of
- Product Marketing: Implement a datadriven approach to market existing and new
campaigns that will drive customer engagement and bring commercial results.
- Build relationships and coordinate with external partners and agencies.
- Reporting: Analyzing, interpreting, and presenting results. Develop insightful
executive management, trends, and other digital and offline marketing opportunities.
Desired Skills and Experience
Who are we looking for?
- Excellent written and verbal communication skills in Arabic and English.
- 2 years of work experience in relevant fields.
- Bachelor's degree in Marketing, Business Administration, or related field experience in the financial services industry is a plus.
- Experience with Market Research.
- Understanding of Marketing Strategies.
- Copywriting skills in both formal Arabic and Egyptian dialects.
- Ability to use design tools (Photoshop, Illustrator, etc.)
- Motion graphics/video editing tools are a plus.
- Excellent organizational and timemanagement skills.
- Communication and Customer Service skills.
- Ability to work independently and collaboratively as part of a team.
About the company
Our Customer is a credit marketplace that was established in 2021 as the first platform that provides tailored and comprehensive financial solutions to individuals and businesses.
Their mission is to accelerate access to finance by fostering connections between our partnered lending companies, a diverse client base, and our network of service providers/merchants.
They focus on strategic sectors such as education, healthcare, home finishing, and more,and strive to make finance accessible to everyone.
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