Senior Brand Communication Specialist

2 weeks ago

Egypt WaslaBrowser Full time
We were born out of a deep desire to make shopping a little
_more magical_ for everyone.

You see, we know that shopping isn't just about acquiring things.

It's about the rush you get when you find the perfect item that speaks to your soul It's about the joy you feel when you finally own something you've been dreaming about for ages.

We're here to rewrite the rules of shopping, even more, to change the whole game.
If you're a visionary in the Cards Activation field who has passion for customer service and a knack for problem-solving, you thrive in a fast-paced environment and enjoy helping others,
then this role is tailor-made for you

It's your Dream Team if you enjoy:

  • Event Management:
  • Play a role in developing and delivering event strategies aligned with brand objectives and overarching strategy.
  • Oversee event's media coverage and communications
  • Measure and analyze event ROI.
  • Sponsorship Management:
  • Identify and evaluate potential digital and offline sponsorship opportunities.
  • Negotiate digital sponsorship agreements and manage relationships with creators and channels.
  • Digital Marketing Management:
  • Implementing the brand's digital funnel and communications strategy to engage target audiences and build brand awareness.
  • Coordinate with agencies & 3rd parties to create and manage engaging social media content (images, videos, text) across various platforms.
  • Create digital activations and campaigns with partners and sponsors.
  • Analyze social media performance and optimize accordingly.
  • Brand Building:
  • Conduct market research to understand target audience needs and preferences.
  • Optimize brand messaging and positioning.
  • Play a role in creating brand collateral and marketing materials.
  • Play a role in overseeing the brand style guide and ensure consistency across all communication channels.
  • Public Relations:
  • Executing public relations activities to secure positive media coverage.
  • Identify and build relationships with journalists and key influencers.
  • Craft press releases, media pitches, and other PR materials.
  • Monitor media mentions and manage media inquiries.

The Keys to Unlock This Vacancy Are:

  • Minimum 2-3 years of experience in a brand communication or marketing role.
  • Proven experience in event planning, sponsorship management, and social media marketing.
  • Strong understanding of fintech consumer financing products is a plus.
  • Proven ability to execute communication plans.
  • Strong analytical and problemsolving skills.

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