Brand Manager

5 days ago

Cairo, Egypt Chalhoub Group Full time

INSPIRE | EXHILARATE | DELIGHT For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.What you'll be doing Our Brand Manager is accountable for the delivery of top line and bottom line targets for a portfolio of Estee Lauder brand also oversee commercial operations across markets/networks of scope and will work closely with store staff/ retailers to ensure achievement of targets through advanced customer and people experience while also raising brand awareness - Define the commercial and distribution strategy for the brands in alignment with the business strategy. Validate the strategy with the brand owner - Seek to develop the brands with new customers / networks / markets - Drive the dev of the margin and budget objectives - Oversee the performance of the different categories / sub-categories and adjust plans as necessary - Set yearly budget according to previous year performance, expected growth and new store opening / closing - Formulate, Negotiate & Drive yearly agreement & Joint Business plans with key retail partners to drive profitability and growth - Develop country specific strategies and plans dependent on local market place and the competitive environment - Seek additional income through commercial operations / Manage the categories innovatively through tactical activities - Set monthly target per market and gather updates on weekly basis - Set & implement incentive scheme and other reward system to sales force - Motivate, guide and mentor the commercial team to drive effective and profitable commercial decisions for the company - Key point of contact for any new market / store entry and exit (Negotiate the brand placement retail space, coordinate unit production and installation, align on stock prevision, staff etc...) - Build the sellout price list per market in alignment with Ops team / Dev Teams. - Conduct market visits in the region to understand brand performance in specific point of sales - Coordinate the brand promotions, Co-operate with the Marketing team, merchandise team and local team - Analyse and helps interpret trends pertaining to market, competitors, customers & partners and uses insights to drive initiative for growth - Accounting/Financial - Follow up with the account all the outstanding commissions, incentive etc... - Reporting - Monthly sales recap - Market visit reports using the set regional track list - Analyze sales per line / color to help strategic decisions such as product development / delisting etc.... - Issue a quarterly detailed report summarizing the positive and negative points, achievement vs. Budget, etc. including feedback from clients

What you'll need to succeed - Bachelor's degree in marketing, business administration, communications, or a related field is required - 5 years Relevant experience in brand management, preferably in a commercial setting. - Strong marketing skills are essential - Solid understanding of commercial principles and business metrics includes knowledge of sales processes, pricing strategies, profit margins, and financial analysis. What we can offer you With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day. We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

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