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Perform a range of activities to effectively market assigned products/services, such as conducting market research; overseeing product development and design; setting prices; launching new products; overseeing advertising campaigns; and monitoring sales performance. -Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the products/services. -Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas, identify Product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example production, research and development) to implement these changes. -Prepare sales forecasts and budgets; monitor sales volume, revenues, and costs against forecasts; and adapt plans to improve the sales performance of the products/services. -Allocate resources and schedule marketing and advertising activities according to the importance of each product/service in the organization’s overall marketing strategy for product/service line. -Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the products/services that are consistent, effective and appropriate for the target audience. Main Purpose of hiring : Develop and implement a consistent and integrated marketing and sales strategy for a group of the organization’s products/services in order to meet established sales or market share targets. Position Direct Reporting Lines : 1-Managing Director 2-Brand Manager 3-Assistant Brand Manager
Essential Qualifications and Experience: -Education: Bachelor degree, preferably in Marketing. -Experience: Minimum of 5 years of experience in the field of FMCGs. -Languages: Excellent English. -Computer Skills: Excellent Knowledge of Ms. Office (Word, Excel, Power Point,.etc)
Alexandria Agriculture Company was established in 1989 as a family owned farm, by the Talaat Moustafa family. Known in the industry for having very high quality raw milk and fruits (especially grapes), the family decided to launch their own line of premium milk and juice. Alexandria Agriculture has successfully launched its own line of premium brands of the Dairy & Juice categories along with other brands that are in the pipeline. It has also achieved to maintain a premium brand perception within its categories. More specifically, the above mentioned brand that has already been introduced to the market is “LAMAR." Our vision is to be a world-class lifestyle brand that improves the quality of life through: Health, Innovation, and Value Creation.