Brand Manager

منذ 4 أيام

Cairo, C, مصر SoficoPharm دوام كامل

مجانًا عبر البريد الإلكتروني أو Google

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Job Purpose To lead the strategic planning, development, and execution of marketing and branding initiatives for the cosmetics portfolio (skincare, haircare, bodycare, and derma lines). The Brand Manager will drive growth, market share, and consumer engagement while ensuring the brand’s positioning reflects its identity as a high-quality, locally manufactured Egyptian brand.

Key Responsibilities
1️⃣ Brand Strategy & Planning
- Develop and execute the annual brand plan including market analysis, objectives, strategies, and KPIs.
- Define brand positioning, target audience, and key communication messages for each product line.
- Identify market trends and new product opportunities within local cosmetics and cosmeceutical categories.
- Coordinate with R&D and product innovation teams to brief, test, and launch new SKUs. 2️⃣ Product & Innovation Management
- Lead product lifecycle management — from concept, packaging, pricing, and claims to launch.
- Support the registration and documentation process for new products with regulatory affairs.
- Review formulations, packaging, and competitive pricing to ensure alignment with consumer needs and market trends.
- Evaluate product performance and recommend improvements or relaunches. 3️⃣ Marketing Execution
- Plan and implement 360° marketing activities (ATL, BTL, and digital) to drive awareness and conversion.
- Supervise creative development for campaigns, packaging, POS materials, and digital content.
- Manage influencer partnerships, social media strategy, and content calendar with the digital team.
- Coordinate trade marketing activations with pharmacies, modern trade, and kiosks .
- Lead sampling programs, PR kits, and beauty events to strengthen brand visibility. 4️⃣ Sales Support & Business Performance
- Collaborate with the sales and trade marketing teams to ensure execution of brand plans across channels.
- Analyze sales performance, market share, and consumer insights to guide marketing investment decisions.
- Set pricing, promotions, and trade offers consistent with brand strategy.
- Monitor competitor activity and recommend actions to maintain market leadership. 5️⃣ Cross-Functional Coordination
- Work closely with:
- R&D/Product Innovation: on formula and packaging development.
- Regulatory Affairs: for product registration and compliance.
- Supply Chain: to manage forecasts and ensure product availability.
- Finance: for brand P&L, pricing, and budget control.
- Sales: to ensure marketing alignment and support sell-out. Qualifications
- Bachelor’s degree in Pharmacy, Science, Business, or Marketing (MBA preferred).
- 3–5 years of experience in cosmetics, skincare, or FMCG marketing (experience in local Egyptian brands is a plus).
- Strong understanding of product development, registration, and brand communication .
- Excellent analytical, creative, and communication skills.
- Fluent in English and Arabic (spoken and written).
- Proficient in Microsoft Office and data reporting tools. KPIs / Success Metrics
- Sales growth vs target (by category and SKU)
- Market share increase
- Brand awareness and engagement metrics
- Successful new product launches (on-time, within budget)
- ROI of marketing campaigns

Brand Manager

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وظائف مشابهة في Cairo

عروض مماثلة

الأمريكتين

أوروبا

آسيا / أوقيانوسيا

أفريقيا

Brand Manager

احفظ هذه الوظيفة وحافظ على تنظيم بحثك

وظائف مشابهة في Cairo

عروض مماثلة