Growth & Performance Marketing

We are looking for a data-driven, highly execution-oriented Senior / Lead Growth & Performance Marketing Manager with 6+ years of experience to scale our customer acquisition pipeline, lower CAC, and optimize our conversion funnels. In this role, you will own the end-to-end user growth trajectory—from paid media execution across Google, Meta, and LinkedIn to high-converting landing page experiences and full-funnel tracking. You will act as both a performance strategist and an experimentation lead, digging deep into behavioral analytics to turn traffic into activated, recurring SaaS users.

Key Responsibilities
1. Multi-Channel Performance Advertising
• Paid Acquisition Ownership: Architect, manage, and scale high-ROAS ad campaigns across Google Ads (Search, Performance Max), Meta Ads (Facebook & Instagram), LinkedIn Ads (Account-Based Marketing/B2B lead gen), and emerging paid channels.
• Budget & Bid Management: Manage large-scale budgets with a continuous focus on Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Payback Period, and Customer Lifetime Value (LTV).
• Creative Strategy & Testing: Partner with design/copywriting to regularly test ad creative variations, messaging, hooks, and formats (video, static, carousel, interactive ads). 2. Full-Funnel Growth & Conversion Rate Optimization (CRO)
• Funnel Mapping & Diagnostics: Analyze user journeys from ad impression to landing page, signup, onboarding activation, and paid conversion to identify friction points and drop-offs.
• Landing Page Development & Testing: Build and optimize high-converting, dedicated landing pages (via platforms like Unbounce, Webflow, or Framer). Run systematic A/B and multivariate tests on headlines, offer structures, layout, and CTAs.
• Activation & Retention Loops: Work with Product and Lifecycle teams to optimize post-click experience, signup flows, email automation/nurture campaigns, and product onboarding steps to maximize trial-to-paid conversion rates. 3. Analytics, Tracking & User Behavior Mapping
• Advanced Tracking Infrastructure: Setup, audit, and maintain tracking pixels, server-side conversion tracking (Google Tag Manager, Conversions API / CAPI), custom events, and attribution frameworks across all web properties.
• User Behavior Analysis: Leverage behavioral analytics and heatmapping tools (Hotjar, Clarity, PostHog, Mixpanel, Amplitude) to observe user sessions, spot UX friction, and formulate data-backed hypotheses for CRO.
• Data-Driven Reporting: Build intuitive dashboards in GA4, Looker Studio, or BI tools to report on channel performance, lead quality (MQL/SQL flow or trial signups), conversion velocities, and payback metrics to leadership. Requirements & Qualifications
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Experience:
6+ years of dedicated experience in Growth Marketing, Performance Marketing, or Acquisition, with a proven track record scaling SaaS metrics (B2B or B2C).
• Paid Channel Mastery: Deep technical and hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• SaaS Funnel Competency: Thorough understanding of SaaS business models, unit economics (CAC, LTV, Retention, ARR/MRR, Churn), and conversion mechanics across Self-Serve/PLG or Sales-Led funnels.
• Tracking & Tech Stack:
• Tag & Analytics Management: Expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), server-side tagging, and UTM architecture.
• Behavioral & Product Analytics: Hands-on experience with tools like Mixpanel, Amplitude, PostHog, Hotjar, or Microsoft Clarity.
• Experimentation: Proven experience with A/B testing tools (VWO, Optimizely, PostHog, Google Optimize alternatives) and testing frameworks.
• Data & SQL: Strong quantitative skills; comfortable analyzing raw datasets, creating custom cohort analyses, and using SQL/Spreadsheets for deep-dive reporting. Preferred / Modern Growth Skills
• AI-Assisted Workflows: Experience using modern AI tools for creative generation, ad copy scaling, landing page ideation, and automated reporting.
• Lifecycle & Automation: Familiarity with marketing automation and CRM tools (HubSpot, Customer.io, Braze) to connect acquisition with retention flows.
• Landing Page Builders: Hands-on experience with Webflow, Framer, Unbounce, or similar page builders.