Conversion Copywriter
احفظ هذه الوظيفة وحافظ على تنظيم بحثك
قم بإنشاء حساب مجاني لحفظ الوظائف وإنشاء التنبيهات والعودة إلى هذه القائمة من لوحة التحكم الخاصة بك.
بالمتابعة، فإنك توافق على الشروط & سياسة الخصوصية.
• Research target audiences, customer needs, motivations, and objections to develop relevant conversion-focused messaging.
• Translate course features and learning outcomes into clear benefits, value propositions,and compelling offers.
• Write copy for paid social ads, Google ads, landing pages, course pages,lead-generation forms, and sales campaigns.
• Develop strong hooks, headlines, calls to action, and video ad scripts tailored to theaudience and funnel stage.
• Write email and WhatsApp campaign copy for lead nurturing, remarketing, andenrolment follow-up.
• Create copy variations and propose A/B tests for headlines, offers, messaging angles,and calls to action.
• Collaborate with Performance Marketing, Creative, Product, and Sales teams to aligncopy with campaign objectives.
• Use sales feedback, customer questions, and campaign insights to address objectionsand improve messaging.
• Maintain consistency between ad promises, landing-page content, and the actual courseoffering.
• Ensure copy reflects eyouth’s brand identity and tone of voice in Arabic and English.
• Review copy accuracy, clarity, grammar, and credibility before publication.
• Monitor copy-related performance with the marketing team and use results to improvefuture campaigns.
• Required Skills & Qualifications
• 2–4 years of experience in copywriting, preferably in performance marketing,direct-response campaigns, or education.
• A portfolio demonstrating paid ad copy, landing pages, and conversion-focusedcampaigns.
• Strong Arabic and English writing skills, including natural Egyptian Arabic for relevantcampaigns.
• Ability to apply copywriting frameworks such as AIDA and PAS without relying ongeneric messaging.
• Understanding of customer journeys, funnel stages, audience segmentation, andpersuasive communication.
• Ability to interpret CTR, landing-page conversion rate, qualified lead rate, and salesconversion alongside campaign context.
• Experience developing copy variants and using A/B test findings to refine messaging.
• Strong research, proofreading, collaboration, and time-management skills.
• Ability to simplify technical and educational topics into clear, credible benefits
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