Senior B2B Marketing Specialist
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Location:
Nasr City, Cairo, Egypt We are looking for a results-driven Senior B2B Marketing Specialist to support the marketing and business growth of our software solutions and applications, targeting corporate clients and business customers.
Key Responsibilities
- Develop and execute B2B marketing strategies to promote software solutions and applications.
- Identify target industries, potential corporate clients, and new market opportunities.
- Conduct market research and competitor analysis to identify business opportunities.
- Develop marketing campaigns to generate qualified leads and increase brand awareness among business customers.
- Collaborate with the Sales and Business Development teams to support lead generation and customer acquisition.
- Prepare marketing presentations, company profiles, product brochures, and sales enablement materials.
- Communicate software solutions features, benefits, and value propositions to potential clients.
- Support product launches, business events, networking activities, and other B2B marketing initiatives.
- Monitor campaign performance, lead quality, and marketing effectiveness, providing regular reports and recommendations.
- Work closely with internal technical teams to ensure accurate and effective communication of software capabilities. Job
Requirements:
- Bachelor's degree in marketing, Business Administration, or a related field.
- Proven experience in B2B marketing, preferably within the software, IT, SaaS, or technology industry.
- Good understanding of B2B marketing strategies, lead generation, and corporate customer acquisition.
- Experience working closely with Sales and Business Development teams.
- Strong communication, presentation, analytical, and organizational skills.
- Ability to understand technical products and communicate their business value effectively.
- Proficiency in digital marketing tools and campaign performance analysis.
- Strong research skills and a commercial mindset.
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