Performance Marketing and Media Buying Manager
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قم بإنشاء حساب مجاني لحفظ الوظائف وإنشاء التنبيهات والعودة إلى هذه القائمة من لوحة التحكم الخاصة بك.
بالمتابعة، فإنك توافق على الشروط & سياسة الخصوصية.
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Key responsibilities
The Person Should Be Responsible For
• Media Buying Strategy: Develop and execute paid media strategies across all branches.
• Campaign Management: Own campaigns from planning and launch to optimisation and reporting.
• Platform Management: Manage Meta Ads, Google Ads, TikTok Ads and other relevant advertising platforms.
• Budget Management: Allocate advertising budgets across branches and campaigns based on performance.
• Performance Analysis: Monitor CPL, CAC, ROAS, conversion rates and overall campaign profitability.
• Lead Generation: Improve lead quality, volume and conversion in coordination with the Sales and Commercial teams.
• Campaign Optimisation: Continuously test creatives, audiences, targeting, placements and landing pages.
• Reporting: Provide daily, weekly and monthly performance reports covering all branches.
• Team Management: Lead and develop the media buying team, ensuring clear ownership and accountability.
• Cross-Functional Coordination: Work closely with Marketing, Sales, Operations and Branch Managers.
• Required qualifications
• 4–6+ years of experience in performance marketing and media buying.
• At least 2 years in a managerial or team-lead position.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Experience managing multiple campaigns, budgets and locations/branches.
• Strong understanding of lead generation and customer acquisition.
• Excellent analytical skills and ability to interpret campaign performance.
• Experience with Google Analytics 4 (GA4), tracking pixels, conversion tracking and attribution.
• Strong Excel and reporting skills; Power BI knowledge is an advantage.
• Experience managing and developing a team.
• Strong communication and coordination skills. Apply Here :monica.wassim@coaholding.com
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