Acquisition Expert

Core

Responsibilities:
•Segment’s growth objectives, target customer profiles, and overall business strategy. •Manage and analyze the Segment acquisition portfolio, monitoring customer acquisition, attrition, conversion, activation, product penetration, and portfolio growth trends to identify opportunities and performance gaps •Design and manage acquisition initiatives and campaigns, including referral programs, lead generation, targeted acquisition campaigns, product acquisition initiatives, and cross-sell programs to expand the customer base and strengthen portfolio value. •Collaborate with Cards, Liabilities, Lending, Investments, Digital Sales, and other relevant stakeholders to develop and execute product-specific acquisition, cross-sell, and customer engagement campaigns Establish a yearly plan with key milestones and develop roadmap covering segment value proposition enhancements with launching new product and service introductions •Analyze product seasonality, customer behavior, and sales performance to identify business opportunities and recommend targeted initiatives to stimulate sales and improve performance during low-demand periods. Develop compelling messaging and communication materials that effectively communicate the value proposition to internal stakeholders, front-line staff, and customers. Ensure consistent messaging across all customer touchpoints •Own and monitor the Segment acquisition funnel, including lead generation, lead qualification, RM allocation, conversion, onboarding, and activation, identifying bottlenecks and implementing corrective actions to improve conversion rates •Develop and monitor acquisition dashboards and performance reports, providing actionable insights and recommendations to improve acquisition productivity, conversion, portfolio growth, and campaign RO Participate in the development of subordinates' trainings, ensure knowledge transfer and upskilling plan is achieved on a yearly basis •Develop and deliver training and awareness sessions for Relationship Managers (RMs) covering newly launched acquisition campaigns, products, propositions, sales initiatives, and acquisition best practices to maximize campaign adoption and customer acquisition effectiveness •Collaborate closely with the Distribution team to identify sales opportunities, acquisition challenges, and field requirements, translating them into targeted initiatives that support the achievement of customer acquisition and portfolio growth targets •Build and maintain strong relationships with key internal stakeholders, including Product, Marketing, Distribution/Sales, Operations, Digital, and other relevant functions, to align priorities, coordinate initiatives, and ensure effective and timely execution of Segment acquisition and growth strategies Required

Experience:
-Minimum 5 years of relevant experience in retail banking, marketing, product management, or a related field. Experience in developing value propositions or product marketing is highly Preferred. -Excellent problem solving, critical thinking and communication skills Familiarity with the non-resident segment, including international customers and their unique ne-eds -Proficient in using customer advanced analytics tools, CRM systems, and marketing automation platforms. -Strong leadership skills to motivate and guide your team. This involves setting clear expectations, providing feedback and coaching, and fostering a positive work environment. -Results-oriented mindset with a focus on driving business growth and customer satisfaction.