Product Marketing Manager

Product Marketing Manager Role Overview The Product Marketing Manager owns positioning, go-to-market, launches, and adoption for [Product / product line]. The role sits between Product/R&D, Marketing, and Sales. It turns product capabilities into clear value for each target segment and feeds market and customer insight back into the product roadmap. 5-7 years of experience is needed in this role.

Key Responsibilities
• Go-to-market: Own GTM plans for new products, features, and major releases, from planning through post-launch review. Prioritize markets and segments, and run a tiered launch model (major / minor / silent).
• Positioning & messaging: Build and maintain positioning, value propositions, and messaging for each ideal customer profile (ICP) and buyer persona, in [languages, e.g. Arabic and English]. Clearly explain how the product differs from competitors and alternatives.
• Market & competitive intelligence: Research customers, the market, and competitors to find opportunities, pain points, trends, and differentiation. Track competitor pricing, features, and positioning.
• Product partnership: Work with Product/R&D to bring customer and market input into requirements, user stories, and roadmap priorities. Validate features against customer needs before launch.
• Pricing & packaging: Help define plans, tiers, and trial or freemium mechanics, using win/loss data and competitive data.
• Adoption & onboarding: Own the customer activation journey, from signup or purchase to first value. Use onboarding emails, in-product messaging, and help content to cut time-to-value.
• Sales enablement: Create product briefs, one-pagers, decks, demo scripts, battlecards, objection-handling guides, and FAQs. Run enablement sessions for the Sales and Business Development teams.
• Campaigns & content: Plan and run product campaigns, webinars, demos, events, newsletters, and landing pages, together with Marketing.
• Launch communications: Own internal and external launch communications and keep messaging consistent across the website, product, sales materials, and channels.
• Feedback loop: Collect structured feedback from customers, Sales, and win/loss reviews. Use it to improve positioning, onboarding, and the roadmap.
• Measurement: Track the KPIs below, report monthly, and turn the results into concrete actions. KPIs GTM & pipeline
• Marketing-sourced and marketing-influenced pipeline (value and count), by segment and market
• MQL SQL closed-won conversion rates
• Competitive win rate, plus the win/loss reasons recorded
• Launch impact: pipeline, signups, or revenue within 30/60/90 days of each major launch Adoption & retention
• Activation rate: the share of new customers who reach a defined first-value milestone
• Time-to-value: days from signup or purchase to that milestone
• Feature adoption rate for launched features within 60 days
• Trial paid conversion (if applicable) and customer retention or churn Messaging effectiveness
• Landing page and campaign conversion rates; A/B test results on messaging
• Webinar and demo registration attendance opportunity rate
• Message-testing results with target buyers (clarity, differentiation) Enablement
• Sales use of enablement assets
• Sales readiness: rep certification on pitch and demo
• Sales satisfaction with enablement (quarterly survey) Product partnership
• Number of customer and market insights that make it into the roadmap per quarter
• On-time launch readiness: releases shipped with full GTM assets on the release date Working

Conditions:
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Working hours
15 hours per week
- one day working on-site
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Location:
El-Mohandesen