B2B Digital Marketing Specialist

منذ 2 أيام
Egypt, AI Qahirah Impact Sustainability Holding Company دوام كامل
Samawah is seeking a results-driven B2B Digital Marketing Specialist to design and execute strategies that generate qualified leads, nurture relationships, and convert prospects into partners. This role focuses on business-to-business marketing campaigns, targeting decision-makers in the content creation, empowerment, and social impact sectors.

Key Responsibilities

-Plan, develop, and execute B2B digital marketing campaigns across multiple channels (LinkedIn, email marketing, paid ads, webinars).

-Create targeted content that speaks to business audiences, including case studies, white papers, and thought-leadership pieces.

-Manage and optimize lead generation funnels, ensuring a steady flow of qualified prospects.

-Analyze campaign performance, track KPIs (CPL, CTR, MQLs, ROI), and adjust strategies for better results.

-Collaborate with sales and partnerships teams to align marketing efforts with business objectives.

-Research competitors and market trends to identify new growth opportunities.

-Use marketing automation and CRM tools to segment audiences and nurture leads effectively.


Requirements

Requirements

-Bachelor’s degree in Marketing, Business, or a related field.

-3–5 years of experience in B2B digital marketing, preferably in the creative, tech, or social impact industry.

-Proven track record of running successful lead generation and demand generation campaigns.

-Expertise in LinkedIn Ads, Google Ads, and Email Marketing Automation tools (HubSpot, Zoho, Mailchimp, etc.).

-Strong analytical skills with the ability to interpret data and optimize campaigns.

-Excellent communication skills in Arabic & English, with a knack for persuasive writing.

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