Senior Brand Manager

منذ شهر

Obour EG Alahrambeverages دوام كامل

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Description

Scope: Brand(s) owner, responsible for the planning, developing and directing marketing efforts for a particular brand in order to enhance equity and value. Functional

Responsibilities:
- Generates insights at portfolio level, fine-tunes insights generated by subordinates and ensures brand activities are well based on consumer insights.
- Adapts brand and portfolio strategy to fully build on channel & customer strategy as well as customer & consumer purchase drivers
- Contributes in the creation of the category strategy
- Defines clear commercial and strategic roles of brands in the portfolio
- Leads the development of brand strategy
- Consistently tracks brand performance to propose improvements to strategy and plan
- Manages the portfolio and SKU mix towards optimal profitability
- Initiates and decides on innovation concepts that leads to meeting brand objectives and maximizes growth of business.
- Challenges agencies to consistently raise the bar on their media and creative ideas
- Leads the brand planning process and ensures all brand activities work together to deliver the brand objectives.
- Create organizational alignment and commitment to effectively roll out the planned activities through other functions (Sales & TM). Leadership

Responsibilities:
- Job holder cooperates with multidisciplinary teams within the OpCo to achieve projects objectives
- Job holder manages and coaches effectively his/her brand team to achieve brand objectives
- Job holder manages external agencies and suppliers to deliver quality work on time in full
- Job holder to keep manager informed at all times through timely and transparent communication Functional Authority: (Job Grade 18 and above)
- Job holder manages and coaches effectively his/her brand team to achieve brand objectives

Requirements

Education, Certifications and Licenses:
- Bachelor's degree in Business/Marketing or any relevant discipline
- MBA is a plus Knowledge and

Experience:
- Not less than 5 to 8 years experience in brand management
- Previous experience in a multinational company Skills and Abilities:
- Management and Supervision skills
- Good project management skills
- Excellent Language and Computer skills
- Good presentation skills
- Communication & negotiation skills
- Ability to work in teams
- Works under pressure Personal Qualities: (Jobholder's profile)
- Self motivated and ability to inspire and motivate others
- Honest and transparent
- Initiative taker
- Smart and Prompt Preferable

Qualifications:
(not essential)
- Previous experience in a well reputed FMCG company

Senior Brand Manager

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وظائف مشابهة في Obour EG

أهم المدن

الأمريكتين

أوروبا

آسيا / أوقيانوسيا

أفريقيا

Senior Brand Manager

احفظ هذه الوظيفة وحافظ على تنظيم بحثك

وظائف مشابهة في Obour EG

أهم المدن