Performance Marketing Specialist
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The Opportunity
- Develop the media plan and overall paid marketing strategy - channel mix, budget allocation, and targeting approach across app and website
- Plan, launch, and manage paid campaigns across Google Ads, TikTok Ads, Snapchat Ads, and Apple Search Ads - covering both app installs/engagement and website conversions
- Own full-funnel performance, from awareness through to completed bookings across hotels, apartments, Umrah packages, visas, and tours
- Manage budgets and bidding to hit CPA/ROAS targets, adjusting based on performance data
- Partner with the data analyst to keep tracking and attribution accurate across GA4, Firebase, and our mobile measurement partner
- Brief and test ad creative with the graphic designer and videographer on the team
- Run structured A/B tests across creative, audiences, and landing pages/app flows
- Report on performance regularly, translating data into clear, actionable recommendations
- Stay current on platform changes and new paid channels relevant to Gulf travel marketing
Requirements
- 2-3 years of hands-on performance marketing and media buying experience
- GCC / Saudi marketing experience & Mobile APP is a MUST.
- Solid grasp of mobile app marketing - install campaigns, in-app event tracking; app store optimization is a bonus
- Proven experience managing paid campaigns on Google Ads, plus at least one of TikTok Ads, Snapchat Ads, or Apple Search Ads
- Comfortable working with GA4 and mobile measurement partners (Adjust, AppsFlyer, Kochava, or similar) - you should understand attribution, not just campaign setup
- Strong with data - you pull insights and act on them, not just report numbers
Benefits
- Flexible Working Hours: Choose between 9 AM to 5 PM or 10 AM to 6 PM to suit your lifestyle.
- Comprehensive Social & Medical Insurance: Enjoy peace of mind with our robust health coverage and additional social benefits.
- Dynamic Working Environment: Thrive in a collaborative and innovative workspace that encourages creativity and teamwork.
- Continuous Learning Opportunities: Access professional development programs, workshops, and courses to help you grow your skills and advance your career.
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