Insights Assoc Analyst

Overview:
PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles.

We are designed to enable powerful, **HUMAN AND CULTURAL INSIGHTS **that unlock deep and distinct consumer stories, moving us to be human-centric, culturally relevant, and FUTURE READY

The role will be critical to increase the impact and efficiency of this Capability by
**facilitating knowledge sharing and expertise** across GBS and PepsiCo regions
**, executing ad-hoc projects by using all sources of information available in the program **and supporting to create compelling stories putting together BIG and THICK data.

**Responsibilities**:
**Functional Responsibilities**:

- Key tasks: alignment on the brief, proposal coordination, execution and delivery of results.
- Act as an expert on how different 360AO tools and vendors are used together to answer business questions in a compelling and engaging way. This expertise will include:

- Understanding the Change Compass framework (ie the PepsiCo trends framework), leverage the self-serve tool and provide insights based on stakeholder request and connecting relevant data sources from 360AO and Humaneyes, more specifically on Humaneyes we expect this analyst to leverage the Big Sofa self-serve platform and mine thousands of hours of video footage from around the world to find human insights which can complement other sources of data.
- 360A0 tools to analyze consumer trends from market manifestations based on Big Data
- **Trendscope** self-serve tool: to identity and analyze Food and Beverage trends
- **Discover.ai** self-serve to produce inspiring Springboards about territories and platforms based on digital conversations
- **Tastewise** self-serve tool that analyses restaurant menus and consumer recipes to leverage emerging trends on ingredients, visuals, pairings and themes of interest.
- ** Social Listening - Sprinklr**
- Execution of research projects with quality and depth of deliverables with low/no support from external vendors. Ensuring to “tell the story” in a compelling way, putting together all BIG data (what is happening) and THICK data (human motivations and drivers) tools at our disposal. The analyst will be the responsible for producing complete analysis and “one page summary” for all projects conducted. The analyst will also present his/her work to the local PepsiCo business teams who requested this work.

Qualifications:

- **2-3 years** **of experience** at a F&B company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies. BA/BSc required (Masters in psychology, anthropology, statistics is a plus)
- ** Experience in working with an qualitative research agency is a must.**:

- **Experience in Social media Listening is a must**:

- ** Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams.**:

- Experience in custom **qualitative (preferred) **and** quantitative** consumer research.
- Understanding of **Brand and Innovation strategy** process and Insights’ critical roles at each stage.
- Experience in working on **Trends and Foresight project**g. Pre and Post COVID impact, consumer trend changes, etc.
- Experience in **Big Data / Social listening tools** is preferred.
- Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.
- Communication
- Strong verbal and written communication - **English**:

- Elevated ability to train others on Insights analytics
- Organizational Savvy
- Able to influence and work through others to effectively navigate organization while ensuring that necessary stakeholders are informed and educated
- Global savvy to work across cultures and time zones
- Project Management
- Highly analytical, motivated, decisive with excellent project management skills.
- Proven experience of planning and conducting research projects achieving goals and objectives
- Organized: Capable of juggling multiple projects, priorities, and stakeholders, ensure delivery while proactively managing trade-offs.
- Execution
- Demonstrated ability to manage projects and overcome challenges
- Ability to influence local insights partners in their ways of working
- Self-starter strategic thinker: capable of taking broad questions and open briefs and turning them intro a roadmap, outputs and business impact.
- Ability to run consumer research analyses alone by leveraging various available data sources
- Ability to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)