Category Lead Primary Care

ROLE SUMMARY

To lead a team of Marketing and Health Solutions Partner colleagues supporting the total Primary Care & Specialty product portfolio in Egypt.

ROLE RESPONSIBILITIES
- Deliver brand Revenue and IBA within agreed Opex budget
- Forecast and phase brand revenue/OPEX, track progress towards target and develop mitigation plan as required
- Work with GSCPM to optimize CoGs management and reduce shelf-life issues
- Monthly P&L review with Finance Director in assigned geography
- Drive evolution of commercial model ensuring deployment of multichannel communication enhancing overall customer engagement
- Partner with MERA Regional therapeutic area leads to align on plans to maximize growth and penetration
- Prioritize products within Therapy Areas in terms of allocating resources
- Invest resources; accordingly, A&P, FF, non-traditional channels
- Identify and leverage synergies across brands
- Develop operational plans for all brands and deliver the OP
- Aligned with Regional plans but specific to assigned market
- Provide local insights and brand feedback to Regional Marketing teams
- Ensure that programs, tools and materials supplied are fit for purpose
- Select best-fitting modules from Regional/Global content with (mínimal) adaptation/trans-creation as needed
- Manage local agencies for trans-creation within guidelines and budget
- Close collaboration with Commercial Leads and Field Force and other relevant function
- Micro-monitoring via KPIs and milestones. Proactively readjust plans to meet/exceed target
- Cross-functional brand leadership - Field Force, NAM, Medical etc
- Coach and develop Marketing colleagues to achieve Best in Class department
- Ensure the successful identification, planning and exploitation of new product and new business opportunities and partnerships to develop the business in line with Pfizer strategic direction. Ensure successful integration derived from potential acquisitions and alliances
- Proactively set plans for products life cycle management
- Actively develop plans for newly launched brands in collaboration with cross functional team
- Accountable- Brand plans for all priority brands-
- Materials to support promotion of brands-
- Regulatory and Medical review required by Marketing are the owner-
- Management of Marketing team to GPM standards-
- Including people development and IDP- Shared Accountability- Brands P&L full management-
- Prioritization of portfolio-
- In conjunction with Commercial Leads, Marketing Team and country manager-
- Op Plan in conjunction with Commercial Leads, Marketing team and country manager-
- Includes long range and annual forecasts-
- Includes A&P forecasts, FF allocation and other channels-
- Ongoing review of forecasts and adjustment of LE as required-
- In conjunction with Finance, Commercial Leads and country managerORGANIZATIONAL RELATIONSHIPS
- Country Manager
- Commercial Leads
- Health & Value Team
- Public Affairs and Policy
- Tender Lead
- Medical Affairs
- Regulatory
- Regional Marketing
- eMCM marketing
- Commercial operations
- Business Analytics & Insights (BAI)
- Regional senior leaders

BASIC QUALIFICATIONS
- 12 plus years of pharmaceutical experience
- Minimum 4 years people management experience
- Bachelor’s Degree; Master's degree or MBA desired

PREFERRED QUALIFICATIONS
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to “One Pfizer”
- Builds effective teams
- Finance and business acumen
- Strategic and Operational Business/Marketing Planning
- Marketing, Customer and Competitor Insight
- Marketing Execution
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Matrix leadership (Regional Marketing, FF, Commercial Leads, CL)
- Developing people
- Excellent written and verbal communication (English language)
- Supervision_

Full marketing organization Country Brand Leads / Country Brand Managers and Health Solutions Partners excluding Oncology portfolio

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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