Marketing & Public Relations Manager
2 weeks ago
**About Us**:
At Openner.vc, we invest in smart and ambitious founders building the next wave of industry-changing tech companies. We fuel startups who can move fast and forward with the power of our seasoned team and state of the art startup operating capabilities. Our founders and their visions are the cornerstones of every investment we make.
**Your Mission**:
As our Marketing & PR Leader, you are the face of the Openner brand, responsible for leading and guiding the team, developing a strong and digital marketing strategy, cultivating an exceptional PR strategy, building a robust external brand image, and driving ecosystem partnerships. You will play a key role in identifying and sourcing top startups for our offering. You are instrumental in building partnerships to generate a constant pipeline of startups while always keeping up to date with the ecosystems’ trends and activities. You are passionate about entrepreneurship and startups and you champion the brand side of a successful venture.
**Main Responsibilities**:
**Digital Marketing**:
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Develop and manage content calendars on all our social media platforms.
- Executing paid social media campaigns.
- Measure and report on the performance of digital marketing campaigns, gain insight, and assess against goals
- Identify trends and insights, in addition to optimizing spend and performance based on the insights.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
**Public Relations**:
- Develop media relations strategy, seeking high-level placements in print, broadcast, and online media.
- Manage media inquiries and interview requests.
- Create content for press releases, byline articles, and keynote presentations.
- Monitor, analyze, and communicate PR results on a quarterly basis.
- Arrange, organize, and coordinate with different stakeholders for company events and activities.
- Act as a key representative/ambassador for Openner in the startup community and at relevant ecosystem events.
**Scouting & Ecosystem Engagement**:
- Develop and maintain relationships with founders, startups, and ecosystem stakeholders.
- Develop and implement strategies for sourcing top founders and startups relevant to our offerings.
- Deliver info sessions about our offerings to founders, startup, and ecosystem audiences. including co-working spaces, universities, incubators, accelerators, and other ecosystem players.
- Regularly extract feedback and insights gained from the community for the management team, helping them evolve their strategies.
- Create, maintain, and update an ecosystem events calendar to be accessible for all team members.
- Attend all ecosystem events across the country including but not limited to Demo Days, Workshops, Conferences, Pitch Competitions, and Meetup Events.
- Create and manage a startup tracking database, enabling our management teams to have consistent startup pipeline visibility.
- Provide general support to our founders and startups, connecting them with resources, perks, expertise, and mentors as needed.
**Requirements**:
- Minimum of 5 years experience in digital marketing, marketing, community management, or PR & communications.
- Strong ability to inspire, motivate, and lead high performing teams.
- Excellent English & Arabic language proficiency.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Strong analytical skills and data-driven thinking.
- Outstanding communication and interpersonal skills.
- Well connected in the local startup ecosystem.
- Ability to organize and coordinate events.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
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