Digital Marketing Specialist

1 week ago

Cairo, Egypt GEN PLUS Group Full time

**About GEN PLUS Group**

GEN PLUS Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the 'Plus' philosophy, our dedication goes beyond the ordinary, creating connections that transcend transactions. As industry-leading Story-Tellers, Story-Shapers, and Story-Makers, we unite the strategic communications of PRM, content creation expertise of NaF+, talent representation by SPANDY, and the innovative spirit of THEM AGAIN under one banner. Our cohesive team, GEN+, comprises over 3,000 industry experts from 60+ nationalities, all sharing a collective passion to disrupt, innovate, and lead. GEN PLUS Group ensures impactful outcomes for brands, businesses, and people globally by embracing diversity and fostering an environment of creativity and excellence.

**What will be your responsibilities?**

**Campaign Strategy & Execution**:

- Develop comprehensive digital marketing strategies to achieve business objectives, including but not limited to customer acquisition, retention, and revenue growth.
- Conduct A/B testing and utilize data-driven insights to refine campaign strategies and improve performance metrics.

**Analytics & Optimization**:

- Monitor campaign performance metrics and KPIs, such as CTR, CPC, CPA, ROAS, and LTV, and provide regular reporting and analysis to stakeholders.
- Utilize analytical tools and platforms to track, measure, and optimize campaign performance and identify opportunities for improvement.
- Implement data-driven strategies to optimize ad creatives, targeting parameters, and bidding strategies to maximize ROI.

**Audience Targeting & Segmentation**:

- Conduct audience research and segmentation to identify key customer segments and tailor marketing campaigns to effectively reach and engage target audiences.
- Utilize audience targeting capabilities across digital marketing platforms to deliver personalized and relevant messaging to specific customer segments.

**Collaboration & Cross-functional Support**
- Collaborate with internal teams to align marketing strategies with overall business goals and objectives.

**Requirements**:

- 4+ years of experience in digital marketing, with a focus on performance marketing, preferably in a B2B and/or Agency environment.
- Proven track record of designing, implementing, and optimizing successful digital marketing campaigns across multiple channels.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
- Knowledge of A/B testing methodologies and experience with testing and optimization tools.
- Excellent communication skills with the ability to present complex data and insights in a clear and actionable manner.
- Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

**Benefits**
- Access to a global network of specialized communicators collaborating with top-tier brands.
- Exposure to internationally acclaimed clients and campaigns focused on both performance and purpose.
- The opportunity to be part of a passionate and supportive team.
- Attractive Health Insurance benefits.

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