Media & Digital Mena Senior Advisor

2 days ago

مصر, Egypt PepsiCo Full time

**Responsibilities**- This role will lead the digital media agenda for Snacks & Beverages categories in the market and is responsible for digital strategy, social listening, partnerships with platforms, programmatic media & digital media innovation. This role will also support MENA Marketing Services Manager on key media initiatives- Partner with brand teams and agencies to develop digital calendar plan ensuring differentiated strategy, platform use, approach and KPIs by brand / target group / campaign objective- Lead the culture change to embed social listening and real time performance data into brand activation planning- Maintain a close working partnership with partners such as Facebook and Google to execute JBPs and raise the overall bar on digital marketing & innovation- Drive digital media innovation and implement testing strategies to continually optimize, improve performance and enhance learning- Partner with marketing teams to demonstrate digital performance, effectiveness and ROI- Lead the programmatic digital agenda through agency trade-desks and evaluate and move towards in-house trading solutions in the medium term- Consolidate digital investments across brands and categories in the market to drive scale and value for brands- Lead work with agency partners in ensuring the delivery of digital media KPIs across metrics on reach, frequency, cost, viewability, engagement, etc.- Lead quarterly digital reviews with category teams- Identify relevant opportunities for content partnerships and establish a process to share opportunities with brand teams- Work in close collaboration with agencies on campaign reporting, campaign live tracking and optimization as well as post campaign analysis- Transform reporting across media / campaigns from manual/excel based to automated dashboards- Support MENA Marketing Services Sr. Manager on key media initiatives such as set up and tracking KPIs, media productivity, media sponsorships and MMM.

**Qualifications**- Minimum 6-8 years’ experience in digital marketing, preferably covering both agencies and marketers- Strong, hands-on experience with digital and social media management for brands including social listening tools, capabilities and reporting- Capability to develop annual operating plans on digital for a portfolio of brands and partner with agencies to oversee execution- Experience in designing “always on” social media strategies with an emphasis on content- Experience with the digital programmatic media ecosystem - technologies, partners, metrics- Deep understanding of the media & digital landscape and ecosystem in the market- Multi-media planning, optimization and execution experience, including digital
- Bachelor’s Degree in any disciple.

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