Traffic Operations Analyst
1 week ago
**Role Purpose**:
Responsible for growing the E-shop customer base.
**Job Responsibility**:
- Build marketing plan for customer acquisition and retention
- Traffic forecast and detailed monthly projections for DSL/RED/Terminals
- Monitor daily performance of different channels CVM, Media and APP
- Managing performance steering actions
- Responsible for the merchandising across e-shop and APP
- Conduct post mortem analysis
- Leverage on data to bring valuable insights and convictions and make data driven recommendations
- Work closely with Media and CVM to increase base penetration and customer conversions
- Work closely with commercial planner to come up with campaigns and propositions to achieve monthly targets
**Competencies and Skills Required**:
Core competencies, knowledge and experience:
- Good knowledge of performance marketing and consumer base management
- Growth hacking mindset to help with customer acquisition
- Strong analytical skills.
- Excellent planning skills (including project-based management skill set, along with experience of managing multiple and varied activities within a dynamic environment)
Must have technical / professional qualifications:
- University degree, preferably in the field of business, digital marketing, CVM
- Solid numerical and logical skills.
- Minimum 2 years' experience in Digital marketing
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