Commerce Strategist

**Who We Are**:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

**Who we're looking for**:
We are seeking a passionate and analytical Commerce Strategist with 5-7 years of experience in e-commerce, preferably within marketplaces. As a Commerce Strategist, you'll play a pivotal role in driving our clients' e-commerce success. You'll leverage your deep understanding of the online shopping landscape to develop and execute data-driven strategies that optimize sales, conversion, and customer experience.

**What you'll be doing**:

- Analyze market trends, consumer behavior, and the competitive landscape to inform commerce strategies.
- Identify opportunities for growth based on data and market insights.
- Develop and execute impactful e-commerce campaigns, focusing on major shopping events.
- Collaborate with creative and technical teams to ensure seamless campaign execution.
- Continuously monitor and optimize commerce activities to maximize sales and profitability.
- Utilize A/B testing and other techniques to improve user experience and conversion rates.
- Craft and manage content strategies that align with commerce goals and resonate with target audiences.
- Coordinate with content creators to deliver high-quality, engaging content across all channels.
- Partner with IT and development teams to ensure smooth integration of commerce platforms and tools.
- Stay updated on the latest e-commerce technologies and recommend performance-enhancing tools.
- Gather and analyze customer feedback to improve products, services, and the overall shopping experience.
- Implement strategies to enhance customer loyalty and repeat purchases.

**KPIs**:

- **Sales Growth**: Achieve a set percentage increase in sales during major shopping events.
- **Campaign ROI**: Maintain a minimum ROI for all e-commerce campaigns.
- **Conversion Rate**: Increase website and campaign conversion rates by a set percentage.

**What you'll need**:

- Min. of 5 to 7 years of experience in E-Commerce, preferrable within marketplaces
- Strong understanding of online shopping trends
- Strong analytical skills and a data-driven approach
- Experience in developing and executing e-commerce strategies
- Excellent understanding of online consumer behavior
- Proven ability to translate insights into actionable recommendations
- Experience collaborating with cross-functional teams (creative, technical, account management)
- Excellent communication and presentation skills
- Passion for staying ahead of the curve in e-commerce trends

LI-HH1

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.