Senior Digital Marketing Specialist

2 weeks ago

مصر, Egypt Swift Egypt Ltd Full time

Company Description

Swift Egypt established in 2012 as a logistics solutions company specialised in Import of Record (IOR) service provision, we were able to leverage the extensive experience and wide network of our founders and partners to develop into the most trusted logistics back office in Egypt. With a clear mission of easing business for our clients, enabling them to take control of their logistics and supply chains, we consistently strive to expand and strengthen our service portfolio. Handling thousands of complex shipments and intricate transactions for key companies with high expectations takes a stellar team of specialists in logistics operations, customer service, finance, business development, regulatory affairs and more. Using the wide vantage point of a dedicated logistics partner, we continue to go beyond with our offerings, providing clients with all the support and solutions they need to succeed and sustain their business in Egypt.

**Job Description**:
**Responsibilities**:

- Responsible for planning, developing, implementing and managing the overall digital marketing strategy and plans in coordination with the marketing manager.
- Design, implements, executes, and manages integrated digital marketing campaigns and communications using various channels such as (Google Ads, Youtube, Instagram, LinkedIn, and Facebook)
- Maintains a consistent brand voice and message across all paid campaigns.
- Digital Media planning and buying.
- Plan, implement and develop the SEO strategy.
- Collaborates with content marketing to create high
- quality content.
- Measures, analyze, optimize digital marketing activities performance across various platforms against goals (MROI & KPIs) to report and improve performance.
- Stay up to date with the latest trends and best practices in paid advertising, and provide recommendations for improvements and innovations
- Managing Digital agency & setting plans and managing campaigns along with online media buying.
- Give occasional support to offline marketing communication activities whenever required

**Qualifications**:

- 4+ Years of experience in a similar position
- Bachelor’s degree in Marketing or any relevant degree.
- Experience in B2B marketing including lead acquisition and nurturing.
- Google Ads and Analytics certified.
- Experience in digital analytics and reporting.
- Social Media management and marketing experience.
- Experience using HubSpot is a plus
- Experience using WordPress is a plus
- Experience in content production management.
- Excellent verbal and written communication skills

Additional Information
**Behavioral Competencies**:

- Excellent Communication skills
- Time Management
- Analytical & Reporting
- Creativity & Innovation
- Problem Solving
- Attention to details

**Benefits**:

- Competitive compensation package
- Rewards & Recognition
- Comprehensive Health Insurance
- Life Insurance
- Growth opportunities

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