Shopper and Consumer Media Senior Manager

**What You’ll Do for Us** - Lead on the tactical and operational plans executing organizational strategy in alignment with organization objectives, recommending operational strategies and plans with direct impact on results. - Lead negotiations in paid media investments against national and local media (TV, Print, OOH, Radio, Digital, etc.) and customer media, social and search efforts with the support of media agencies. - Partner with Cross Functional team of Brand, Integrated Marketing Communications and Customer teams to deliver integrated communications programs. - Activate programs with external media agencies and vendor companies and serve as day-2-day contact for questions and deliverables. - Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work. - Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process. - Constantly strive to leverage media tools (analytics, Marketing mix modeling, audience data, bespoke research, integrated Marketing Communications ( Tracking, competitive reporting) to close the loop of impressions, expressions, conversations, and actions through to transactions and advocacy. - Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes. - Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment across revenue, brand equity, and shopper engagement. - Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate. - Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company. - Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget. **Qualifications & Requirements** - Bachelor's Degree in Marketing, Business, Communications, or related field - 5+ years of experience in Marketing, Media, or Connections Planning/Technology - Experience with strategy development and media planning and buying both online and offline - Possess strong analytical skills and understanding of "Media Math" concepts - Advanced knowledge of digital display, mobile, video, programmatic, - Working knowledge of all aspects of paid search and social media. - Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements **What We Can Do For You** - ** Iconic Brand**:Work on the most recognized brand in the world and be part of developing the brands next chapter. - ** Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. - ** Creative Team Culture**:Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. **Skills** Social Media; Video Solutions; Financial Acumen; Customer Relationship Management (CRM); Marketing Campaigns; Paid Search Marketing; Negotiations; Collaborative Leadership; Marketing Strategies; Project Management; Influencing Decisions; Digital Media; Microsoft Office; Search Engine Optimization (SEO); Communication; Google Analytics; Digital Display; Search Engine Marketing (SEM); Programmatic; Analytical Problem Solver; Cross-Functional Teams; Connections Planning; Agency Management **Our Purpose and Growth Culture**: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.