Marketing Executive

2 days ago

مصر, Egypt Majid Al Futtaim Full time

**Role Purpose**:
The position is responsible for timely execution of all marketing activities in the assigned operating assets in line with the overall Marketing Plan and budget.

**Role Details - Key Responsibilities and Accountabilities**:

- Work with the Manager Marketing to develop an overall Communications Strategy and “umbrella guidelines” that each centre/destination will embrace. Monitor adherence to these guidelines.
- Interface with the Manager Marketing and assist in developing communication strategies and related activities which promote the centre as a ‘destination of choice’. Ensure that all marketing efforts are aligned with the Annual Marketing Plan, Asset Brand positioning and overall objectives set for each of the operating assets.
- Supervise the implementation of marketing activities as per approved plan set for each destination/ centre and ensure quality and timely execution.
- Manage marketing activities / campaigns for the assigned centre including creative and all marketing collateral required and ensure documentation of each campaign / promotion / activation and analysis of results and retailer’s feedback for post reports.
- Maintain monthly cumulative reports for centre publicity, social media and website monitoring and provide ongoing feedback to Marketing Manager, Mall Management and tenants.
- Coordinate with the development and production of any internal / external newsletters, mall magazines, etc.
- Work with strategic partners e.g. L&E brands to ensure that their collateral fits with the brand and that any major brand partnerships are communicated to the consumer effectively.
- Work closely with the Marketing Manager to ensure that all retailer offers and activities are communicated effectively in appropriate media platforms.
- Work with the Customer Service coordinator to produce a Customer Service briefing pack on a timely basis outlining promotions, new stores etc. for information.
- Provide all necessary data / reports on a periodic basis pertaining to marketing activities to the Manager Marketing for review, resolutions of issues and prompt decision making.
- Ensure compliance with the MAFP SMBU’s Code of Conduct, Departmental policies and HC Policies and Procedures at all times.
- Be the advocate and ambassador of aligning and cascading the MAFP values across SMBU and ensure that it is adhered to and exhibit the same all the time.

**Personal Characteristics and Required Background**:
Minimum Qualifications/education
- Bachelor’s degree in Business Administration / Marketing or equivalent

Minimum experience

Minimum 3 - 5 years’ work experience in managing Marketing activities preferably in a reputed Retail / Hospitality / Advertising / Event Management companies in Egypt or abroad.

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