Cairo - Paid Social Associate

Company Description

Merkle is a performance marketing agency which specialises in the delivery of personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and we are proud to be recognised as an industry leader. Merkle, headquartered in the States, have focused on expansion by acquiring businesses internationally and by joining dentsu, one of the largest global media companies, in 2016. This has offered us opportunity to further expand our growth and services.

Our move to open an office in Lebanon is just the start of our global expansion. Having global clients requires local offices across North America, Europe and the Middle East

We take great pride in our company values and culture; we regularly host socials and strive to create a working environment where our employees enjoy coming into work.

**Job Description**:
We are looking for people to join us** as soon as possible.**

You **MUST**:

- Be fluent in both spoken and written **Arabic** & **English**.
- Have a passion to work in digital marketing and a drive to **specialise in Paid Social**:

- Have recently graduated or looking for a career change and be looking for an entry level role (we will offer full training).
- Two years ago we opened our fantastic office in Dubai which was been so successful we’re now ready to open our second office in the Middle East in Beirut. We’re looking for exceptional individuals join our fast-growing Paid Social team as soon as possible. We're looking for people who are ambitious, data-driven and enthusiastic individuals looking to start their career in Paid Social digital marketing. You’ll work alongside our team in Dubai to jointly deliver best in class performance-driven campaigns.

Applicants must be available to start the role in either December 2020 or early 2021 (we are recruiting for multiple roles).

Paid Social marketing is not the same as organic social marketing. Paid Social is an amazing platform for advertisers to pinpoint and target specific audiences, whilst showcasing creative and engaging ads across a variety of ad formats. Facebook, Instagram, Twitter, LinkedIn and Snapchat make up the core of our social advertising platforms here at Merkle, enabling us to reach diverse yet relevant audiences across every demographic for our huge range of clients. Receiving performance data in real time means we can analyse, report and optimise campaigns to drive the very best performance against our client KPI’s, feeding into real business goals and successes.

**Life in this role**:

- You'll become an expert in Paid Social
- We have fantastic training and mentorship programmes in place to help you get up to speed with what we do, learn how everything works and may pass your Google/Facebook exam
- You will be working directly with a portfolio of clients in a wide range of sectors spanning both business-to-business and business-to-consumer
- You will be able to evaluate campaign requirements and goals and to formulate the best approach for achieving these
- You will design and implement campaigns from scratch and may also be required to assess existing campaigns and identify opportunities for improvement
- You will regularly evaluate performance, working to continually optimise performance on behalf of your clients
- You will report back to clients and make recommendations based on your analysis
- The role is client-facing so you’ll be attending regular client calls and meetings. As many people across the world are now working from home we aren’t attending meetings face-to-face, however once travel opens up again there will be opportunities to meet clients F2F
- Thanks to the rapid growth and our commitment to hiring predominantly at junior levels, there are fantastic opportunities for career progression. These include mentoring and training, development of our technical capabilities and thought leadership, driving strategy across multiple accounts, and ultimately the potential to manage a team of specialists.

**Qualifications**:

- You will have** graduated within the last 2 years** with a strong academic record and a passion for digital marketing (shown through either your degree, work experience or detailed cover letter)
- Intellectual curiosity and ambition are personality traits we love; you also must be a great team player, able to co-operate well and support your colleagues
- This is a fast-paced role and you must be enthusiastic and an organised self-starter and a team player
- Articulate and confident in dealing directly with clients
- Good knowledge of excel and basic numeracy, to be able to present information clearly and to reason your way through problems

Additional Information
**The Interview Process**

In this position, you will be focusing solely on Paid Search (PPC) so we will want to see a passion and enthusiasm for this particular area. This interest can be showcased in your research and ability to go above and beyond when lookin