CRM Specialist

**Responsibilities**: - Manage and optimize the CRM system to ensure accurate and up-to-date customer data.
- Analyze customer interactions and data to improve customer relationships and retention.
- Develop and implement CRM strategies that enhance customer experience and engagement.
- Create and maintain customer segmentation to target specific groups for tailored campaigns.
- Collaborate with the marketing team to design personalized marketing campaigns using CRM data.
- Generate regular reports and performance metrics to evaluate CRM strategies and effectiveness.
- Troubleshoot and resolve any CRM system issues to ensure seamless operations.
- Train and support team members on CRM software and best practices.

**Requirements**: - Proven experience as a **CRM Specialist** or in a similar customer-focused role.
- Strong understanding of CRM software (e.g., Salesforce, HubSpot, Microsoft Dynamics).
- Excellent analytical skills with the ability to interpret customer data and provide insights.
- Strong communication and interpersonal skills.
- Ability to work effectively in cross-functional teams, including sales and marketing.
- Proficiency in Microsoft Office Suite and CRM-related tools.
- Ability to work independently, manage time efficiently, and prioritize tasks.

**Preferred Qualifications**: - Bachelor's degree in Marketing, Business, or a related field.
- Knowledge of data analysis and reporting tools.