Marketing Brand Manager
2 weeks ago
Key Accountabilities
- Brainstorm and develop ideas for creative marketing campaigns
- Analyzing marketing data (campaign results, conversion rates, traffic, leads etc.) to help shape future marketing strategies
- Promote products and services during events
- Produce marketing copy for website
- Monitor corporate website and social media pages and address clients’ queries
- Network with industry experts and potential clients to drive brand awareness
- Gather customer feedback to inform sales and product teams
- Execute marketing campaigns from start to finish on strategy, on time, and on budget
- Coordinate the design of promotional material and distribution in online and offline channels
- Prepare/Track performance and metrics of lead generation and prepare supporting data
- Working with the sales teams in both sales’ enablement and account-based approach.
- Knowledge of demand generation tactics and lead conversion strategies.
- Ability to create value propositions that communicate clearly to target audiences.
- Creating audience segments and developing marketing campaigns that deliver a targeted message.
- Build and maintain Client lead pipeline
- Undertake individual tasks of a marketing plan as assigned
- Performs other job-related duties as assigned from direct manager
Job Requirements
Qualifications:
5+ years of marketing experience with focused on traditional marketing and on digital marketing.
Preferably experience in the electronic accessories industry.
Expertise in creating and executing marketing campaigns across multiple channels.
Strong skills in analyzing marketing data to drive strategy and improve performance.
Knowledge of demand generation, lead conversion, and building client pipelines.
**Skills**:
- Aggressive Marketing
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