Sales Retail Manager

2 days ago

القاهرة, Egypt Sika Full time

**Company Description**
Sika is a global leader in specialty chemicals, recognized for delivering innovative solutions in bonding, sealing, damping, reinforcing, and protecting. Founded in 1910 in Basel, Switzerland, Sika has grown into a key player serving a wide range of industries, including construction, automotive, and industrial sectors worldwide.

Sika Egypt, established in 1985, is a proud member of Sika AG. Together with its subsidiaries, Modern Waterproofing and MBCC Egypt, Sika Egypt plays a vital role in serving the Egyptian market and the wider region.

Today, Sika Egypt operates through four advanced manufacturing facilities:
Sika Egypt Factory - Borg El Arab City
Sika Manufacturing Factory - Obour City
Modern Waterproofing Factory - Badr City
MBCC Egypt Factory - Sadat City
With a dedicated workforce of over 412 full-time employees, Sika Egypt combines global expertise with local market knowledge to deliver high-quality products and reliable solutions across multiple sectors:
Concrete
Waterproofing
Sealing & Bonding
Flooring
Roofing
Refurbishment
Industry

Backed by state-of-the-art factories and fully equipped laboratories, Sika Egypt continues to lead the way in innovative technologies, ensuring sustainable growth and customer satisfaction in Egypt and beyond.
- Develop and execute a comprehensive retail strategy to build a strong network of independent retail stores that carry and promote Sika products.
- Identify, approach, and onboard new retail partners to expand Sika's market presence.
- Build and maintain long-term relationships with store owners, managers, and decision-makers.
- Set clear sales targets for retail stores and implement action plans to achieve them.
- Provide ongoing training and product knowledge to retail partners to ensure proper representation of Sika products.
- Conduct regular market visits to assess product placement, competitor activities, and store performance.
- Develop and track sales performance metrics for the retail network and report progress to senior management.
- Work closely with the marketing team to create promotional campaigns tailored to retail stores.
- Ensure optimal product availability and proper merchandising at all retail outlets.
- Analyze sales data, customer feedback, and market trends to adjust strategies and identify growth opportunities.
- Collaborate with internal teams (supply chain, marketing, technical) to ensure smooth operations and customer satisfaction.
- Address and resolve any issues or concerns raised by retail partners promptly and professionally.
- Ensure all agreements and partnerships with retail stores comply with company policies and standards.
- Stay updated on construction chemicals market trends and identify opportunities for Sika to gain competitive advantage in the retail sector.

**Qualifications**
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- Minimum of 5-7 years of sales experience, preferably in the construction materials, building products, or retail sector.
- Proven track record in developing retail channels and managing external retail partnerships.
- Strong communication, negotiation, and relationship-building skills.
- Ability to work independently, think strategically, and drive results.
- Strong analytical skills with the ability to interpret sales data and market trends.
- Willingness to travel extensively within Egypt.
- Excellent command of English and Arabic.

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