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Product Manager
2 weeks ago
Career Category
Marketing
**Job Description**:
Lookup Job Profile
**Job Description**:
Product Mgr Accountabilities to Business Unit Lead
- Maximizes the brand potential at national level
- Executes Country Operating Plan
- Delivers branding campaign in line with international guidance
**Responsibilities**:
- Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
- Develops and implements Country Cardio line Brand Plan in full congruence with International Brand Plan
- Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages
- Develops LRP with Business Planner
- Proposes national sales target and achieves agreement with Business Unit Leader and Sales/District Managers
- Partners with international PM
- Translates/implements international brand campaign locally
- Analyses market research and develops POA
- Coordinates competitive intelligence and drives competitive action plans
- Partners with the Medical Affairs Manager to optimize the brand performance (goals of clinical trials, KOL development, etc.)
- Agrees with other PM in Franchise Team on joint projects
- Recruits and manages external vendors
- Identifies business opportunities and develops business cases
**Qualifications**:
The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the equivalent.
Minimum Requirements
- Academic education or experience from similar positions
- Minimum 5 years of experience in the pharmaceutical industry
- 1 to 2 years as a Product manager
- Fluency in English and Cantonese, both oral and written communications
- Financial and budgeting skills and experience
- Documented track record of product launch
- Computer skills (MS Office programs)
Preferred Requirements
- Minimum 7 years experience in a Multinational pharmaceutical company
- Minimum 2 years experience as a Product Manager is preferred
.Cardiovascular experience is preferred
- Documented success in gaining or maintaining market leadership position
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