Public Relations Manager

6 days ago

Cairo, Cairo, Egypt KPM - KEMET Precious Metal Full time 50,000 - 80,000 per year

Company Description

Founded in 1935 in Suez City, KPM Group has grown from a small retail shop into a leading, family-run business in the gold and diamond industry, spanning four generations. Known for its commitment to quality, trust, and innovation, KPM Group established Egypt's first gold factory in the 1990s and later built the country's fully integrated Gold and Diamond factory. The company also founded Egypt's first vocational training center for jewelry experts in collaboration with the Ministry of Labor. Today, KPM Group supplies 90% of jewelry retailers in Egypt and proudly operates brands such as Bullion Trading Company BTC, GD&M, EG Antique, The Travel Boutique, Odyssey, Gemeva, and Egypt Gold School.

Role Description

  • Develop and implement PR strategies to enhance brand reputation.
  • Manage media relations, press releases, interviews, and media kits.
  • Build and maintain strong relationships with journalists, influencers, and key stakeholders.
  • Handle crisis communication with alignment to Marketing Director and management.
  • Oversee brand presence in events, sponsorships, and community initiatives.
  • Plan yearly and monthly content strategies aligned with brand goals.
  • Oversee creation of content for social media, website, catalogues, campaigns, and internal communication.
  • Ensure consistent brand tone of voice across all platforms.
  • Review, edit, and approve high-quality content in both English and Arabic.
  • Work closely with the digital marketing team to create cohesive communication calendars.
  • Ensure PR messaging is aligned with digital ads, SEO content, and social media storytelling.
  • Support influencer marketing plans from content and PR angles.
  • Collaborate with trade marketing, marketing communication, and research teams for unified messaging.
  • Align content with product launches, promotions, and brand guidelines.
  • Prepare PR & content performance reports for the Marketing Director.
  • Lead and mentor the PR & Content team.
  • Manage workload, quality, and timelines to ensure strategic delivery.

Qualifications

  • Bachelor's degree in Marketing, Mass Communication, PR, or related field.
  • 7–10 years of experience in PR, content, or communications including at least 5 years as a manager (preferably in retail, luxury, or jewelry sector).
  • Strong writing and editing skills (Arabic & English).
  • Strong media network and crisis management skills.
  • Ability to work cross-functionally with multiple marketing sub-teams.

If you're interested and meet our requirements please send your cv to

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