Marketing Executive

5 days ago

Cairo, Cairo, Egypt Aayan Developments Full time 55,000 - 113,000 per year

Job Purpose:

Responsible for the tactical implementation and day-to-day execution of the company's marketing strategies. This role supports the Marketing department in driving brand awareness, generating qualified leads, and engaging target audiences across multiple channels. The position holder will coordinate campaigns, manage digital platforms, create content, and analyze performance data to contribute to the achievement of departmental and organizational objectives.

Responsibilities

Campaign Coordination and Execution

  1. Executes multi-channel marketing campaigns (digital and offline) as outlined in the strategic marketing plan.
  2. Coordinates with internal stakeholders and external agencies/vendors to ensure timely delivery of campaign assets and activities.
  3. Manages project timelines and deliverables for assigned marketing initiatives.
  4. Assists in the logistical planning and execution of events.

Digital Marketing Management

  1. Manages the company's social media profiles, including content scheduling, community engagement, and performance monitoring.
  2. Implements email marketing campaigns, including building newsletters, segmenting lists, and deploying automated workflows.
  3. Executes on-page Search Engine Optimization (SEO) tactics on the company website and blog content to improve organic visibility.
  4. Assists in the monitoring and optimization of Pay-Per-Click (PPC) campaigns on platforms such as Google Ads and LinkedIn.

Content Development and Support

  1. Drafts, edits, and proofreads marketing content, including blog posts, social media updates, website copy, and email newsletters.
  2. Ensures all marketing collateral and communications adhere to established brand guidelines.
  3. Supports the Sales department by assisting in the creation and maintenance of sales enablement materials (e.g., presentations, brochures, case studies).

Analytics and Reporting

  1. Tracks, measures, and reports on the performance of marketing campaigns.
  2. Utilizes tools such as Google Analytics, and social media analytics platforms to compile data.
  3. Prepares regular reports for the Marketing Manager, providing insights on campaign results and recommendations for optimization.

Qualifications

Experience:

Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline is required.

A minimum of 2-4 years of experience in a marketing or digital marketing role.

Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).

Hands-on experience with Google Analytics, Google Ads, and major social media platforms.

Skills:

Excellent written and verbal communication skills in both Arabic and English with high attention to detail.

Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines effectively.

Teamwork and Collaboration: Works effectively with colleagues across different departments to achieve common goals.

Creativity: Generates novel ideas for content and campaigns.

Abilities:

Ability to manage multiple tasks and projects simultaneously while meeting deadlines.

Ability to interpret data and translate it into actionable insights.

Proactively identifies opportunities for improvement and takes action without constant supervision.

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