Senior Social Media Specialist

6 days ago

New Cairo, Cairo, Egypt Medica Scope Full time 90,000 - 120,000 per year

We are looking for an
experienced Social Media Specialist
to lead and grow our brand presence across multiple digital platforms. The ideal candidate is creative, analytical, and hands-on with proven success in content strategy and performance marketing.

Key Responsibilities

  • Develop and execute a data-driven social media strategy aligned with brand goals.
  • Manage daily publishing, content calendars, and audience engagement.
  • Create and optimize content (posts, stories, reels, and campaigns).
  • Run paid social campaigns and track performance KPIs.
  • Generate insights and recommendations to drive growth and ROI.

Requirements

  • 4–7 years of experience in social media or digital marketing.
  • Strong command of Meta, TikTok, and LinkedIn platforms.
  • Excellent writing, storytelling, and visual communication skills.
  • Experience with Meta Ads Manager and analytics tools.
  • Strategic mindset, creativity, and attention to detail.

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