Senior Digital Marketing Executive
5 days ago
Role Overview
As a
Senior Digital Marketing Executive
, you will be responsible for planning and optimizing digital marketing campaigns for Wadi Degla Developments. You will manage relationships with internal teams and external agencies, ensuring seamless delivery, brand consistency, and measurable results. The ideal candidate is highly organized, digitally savvy, and able to thrive in a fast-paced environment.
You will report to the
Digital Manager
and work closely with agency partners, and internal stakeholders
Key Responsibilities
- Manage
digital campaigns
across paid, owned, and earned channels (social media, paid search, display, SEO). - Oversee and analyze
media buying activities
(social ads, search ads, display), ensuring campaigns are optimized for ROI and lead generation. - Track, analyze, and report on
campaign performance
; provide actionable insights to improve results and efficiency. - Manage relationships with
external agencies
(Performance, PR, Web and App development) to ensure high-quality output, timely delivery, and alignment with company goals. - Support and handle
PR initiatives
in coordination with internal and external stakeholders, ensuring positive brand image and media coverage. - Oversee
SEO strategy and execution
, ensuring visibility, ranking improvements, and alignment with the overall goals. - Collaborate with internal stakeholders (sales, creative and branding) to align marketing campaigns with business objectives.
- Stay updated on digital trends, platforms, and best practices to maintain Wadi Degla Developments' competitive edge.
Qualifications & Skills
- 3 to 6 years of experience
in digital marketing, preferably in
real estate
; agency background is a plus. - Proven experience in
media buying analysis
(Facebook Ads Manager, Google Ads, Programmatic, etc.) and performance optimization. - Strong knowledge of
SEO best practices
and ability to coordinate SEO activities with internal and external teams. - Experience handling
PR
(digital and traditional) and working with PR agencies - Excellent
account management skills
— able to handle external agencies, manage expectations, and deliver results. - Strong analytical skills: ability to interpret data, generate insights, and take data-driven decisions.
- Highly organized, able to manage multiple projects simultaneously in a fast-paced environment.
- Strong communication, presentation, and stakeholder management skills.
- Bachelor's degree in marketing or any related field.
- Certifications in
Digital Marketing, Google Ads, SEO, or Media Buying
are a strong plus.
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