Brand Marketing Section Head

Location: Cairo (with travel to key cities for store visits and shoots)

Reports to: Marketing Manager (Men's Club HQ)

Role Summary :

• Own Men's Club's brand strategy and integrated marketing across retail and e-commerce to drive awareness, preference, and sell-through. Lead the Brand Team and partner closely with Digital Marketing, E-commerce Operations, Creative, and Retail to execute seasonally aligned, performance-driven campaigns at scale.

Key Responsibilities

1) Brand Strategy & Planning :

• Translate company vision and market ambition into a brand strategy, annual calendar, and seasonal go-to-market plans (collections, promotions, store moments).

Define positioning, messaging frameworks, and visual direction by segment (Students, Emerging Professionals, Family Man, Female Gifter, Value-Driven Worker, Class A Shopper).

Build campaign objectives, budgets, and success metrics per season.

2) Integrated Campaigns (Digital + Offline):

• Lead 360° campaigns across paid/owned/earned: social, influencers/PR, retail windows & VM, in-store activations, print/OOH where relevant.
• Own media briefs and channel mix in partnership with Digital Marketing; ensure measurement structure (UTMs, pixel events) is in place.

3) Content & Creative Direction:

• Provide creative briefs, storyboards, and shot lists; manage production timelines, agencies, and creators from pre-prod to delivery.
• Guardrails for brand identity across touchpoints (store signage, packaging, web, app, email, social).

4) Retail Marketing & Regionalization:

• Localize campaigns by governorate/cluster based on store mix and audience composition; align with Retail Ops on calendar, POS, and staff enablement across 100+ stores.
• Drive store traffic via geo-targeted media, openings, and seasonal events.

5) Audience, Research & Insights:

• Maintain segment playbooks (motivations, AOV/UPT, purchase cadence) and convert into offers, bundles, and messaging.
• Run post-campaign analyses; convert insights into next-season tests.

6) Stakeholder Management & Governance:

• Align cross-functionally (E-commerce Ops, Customer Service, Warehouse/Logistics) on launch readiness, stock availability, and content handover.
• Enforce brand guidelines and approval process across internal teams and external partners.

7) Team Leadership:

• Manage Brand Team (brand execs/coordinators; dotted line to Creative). Set goals, coach, and run weekly WIPs.

Ideal Profile:

• Languages: Arabic & English (business-level).
• Experience: 4+ years in brand marketing with integrated campaign leadership; fashion/apparel preferred; media/entertainment/digital platform exposure is a plus.
• Capabilities: Brand strategy, creative direction, media planning, retail marketing, influencer/PR, analytics & experimentation.
• Tools: Meta/TikTok/YouTube ads fundamentals, GA/analytics, project management suites, briefing/storyboarding.
• Day-to-Day Deliverables
• Annual brand calendar; quarterly GTM plans with budgets and KPIs.
• Campaign briefs, creative decks, media briefs, and asset matrices.
• Weekly retail activation packs: windows, in-store signage, VO scripts.
• Post-campaign reports with learnings and next-season tests.

Qualifications:

• Bachelor's in Marketing/Business/Communications; MBA is a plus.
• Proven leadership of cross-functional teams and agencies.
• Strong analytical rigor; comfortable with cohort analysis and MMM orientation.
• Excellent writing of briefs and decisive creative feedback.

Working Model:

• Hybrid HQ/field. Regular store walks in Cairo & key governorates; production attendance for major shoots; close interface with E-commerce Ops and Customer Service.

Why This Role:

• Shape a national brand across 100+ stores and a fast-growing e-commerce channel, turning clear consumer insights into campaigns that drive measurable growth and strengthen Men's Club's leadership.