Digital Marketing Manager

5 days ago

Qesm El Maadi Cairo, Egypt eeun Full time 120,000 - 180,000 per year

We're looking for a
senior Digital Marketing Manager
to own the full digital marketing function across
two brands with two different audiences
:

  • EEUN (Commercial):
    drive demand, support sales channels, and scale a premium accessories portfolio with measurable growth.
  • Ishraaq (Foundation):
    build credibility, visibility, and partner/donor-ready communications for development programs.
  • This role is not "social media posting." You will run the
    growth engine
    , lead a team + agencies, and deliver weekly reporting tied to outcomes.

Key Responsibilities1) Strategy, Planning & Budget Ownership

  • Build quarterly and monthly digital plans for both brands (objectives, channels, creative direction, KPIs).
  • Own budget allocation and ensure spend ties to measurable results.
  • Build a testing roadmap (audiences, offers, creatives, landing flows) and scale what works.

2) Performance Marketing (EEUN – Growth)

  • Lead paid acquisition and retargeting across
    Meta / TikTok / Google (as relevant)
    .
  • Own tracking and measurement (pixel/events, attribution hygiene, conversion optimization).
  • Improve conversion across product pages/landing pages/marketplaces (where applicable).
  • Create an always-on growth cycle: test → learn → scale → repeat.

3) Content Engine & Creative Direction (Two Brands)

  • Build a production system that delivers consistent, high-quality content:
  • EEUN:
    product storytelling, comparisons, launches, offers, proof points, UGC/creator briefs.
  • Ishraaq:
    program updates, impact stories, events coverage, partner visibility content.
  • Lead briefs, QA, brand consistency, publishing cadence, and content operations.

4) Trade / Channel Support (EEUN – Sales Enablement)

  • Produce dealer-ready digital assets: WhatsApp kits, catalogs, price/promo packs, seasonal campaign materials.
  • Align campaigns with inventory priorities and sales targets.
  • Protect brand positioning by managing promotion mechanics and messaging to avoid price erosion.

5) Ishraaq Marketing & Communications (Credibility + Partnerships)

  • Run the foundation's communications calendar aligned with project milestones.
  • Produce partner-ready collateral: one-pagers, pitch decks, case studies, impact summaries.
  • Ensure professional documentation: photo/video coverage standards, approvals, and archives.

6) Team Leadership & Operating System

  • Lead in-house specialists (content/design/performance/community) and manage agencies/freelancers.
  • Build SOPs: brief → production → approval → publishing → reporting → iteration.
  • Set weekly priorities and hold output accountability (deadlines + quality).

7) Reporting & Analytics (Non-Negotiable)

  • Weekly management dashboard + action plan:
  • EEUN:
    spend, ROAS/CAC, CTR/CVR, revenue influenced, best creatives, next tests.
  • Ishraaq:
    reach, engagement, content output, partner comms delivered, event coverage delivered.
  • Monthly review: results, learnings, next-month plan, budget split.

What Success Looks Like (KPIs)

EEUN

  • Sustainable ROAS/CAC performance and improved conversion rate
  • Faster creative testing velocity and scaling winners
  • Stronger sell-out support via dealer-ready assets delivered on time

Ishraaq

  • Consistent, high-quality communications output
  • Stronger credibility and visibility with partners/donors
  • Professional documentation and impact storytelling

Operations

  • On-time delivery rate, workflow discipline, and clean reporting cadence

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