Senior Content Writer

5 days ago

Cairo, Cairo, Egypt ETCO EGYPT Full time 30,000 - 60,000 per year

About the Role:

We are looking for a
Senior Content Writer
who is creative, detail-oriented, and passionate about crafting powerful stories across digital platforms. You'll be responsible for developing strategic, engaging, and high-impact content for social media, websites, and marketing campaigns that bring our brand voice to life

Responsibilities:

  • Write, edit, and proofread high-quality content for websites, blogs, social media, and digital campaigns.
  • Develop creative and results-driven copy for social media posts, online ads, landing pages, and email marketing.
  • Conceptualize and execute content strategies that align with brand objectives and marketing goals.
  • Collaborate closely with marketing, design, and strategy teams to deliver cohesive and impactful campaigns.
  • Conduct research to ensure all content is accurate, relevant, and optimized for engagement.
  • Maintain brand voice and messaging consistency across all communication channels.
  • Ensure all written material meets high editorial standards, from clarity and tone to grammar and style.
  • Stay ahead of digital trends, audience behavior, and storytelling techniques to keep content fresh and innovative.

Requirements:

  • 3–5 years of proven experience as a
    Content Writer, Copywriter, or Content Strategist
    (agency experience is a plus).
  • Strong portfolio showcasing diverse writing styles across social media, digital campaigns, and long-form content.
  • Excellent command of English with exceptional writing, editing, and proofreading skills.
  • Solid understanding of
    SEO principles
    ,
    social media content
    , and
    digital marketing best practices
    .
  • Ability to adapt tone and voice for different platforms and audiences.
  • Highly organized, with the ability to manage multiple projects and meet deadlines under pressure.
  • Bachelor's degree in
    Communications, Journalism, English, Marketing, or a related field
    .

Nice to Have:

  • Knowledge of content performance analytics and reporting.
  • Familiarity with creative direction, campaign ideation, or content planning.

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