Senior Research Executive, Qualitative

1 day ago

Cairo, Cairo, Egypt Kantar Full time

Are you an expert qualitative market researcher looking for your next career step?

Do you want to be part of a dynamic qualitative research team, delivering excellence to some of the world's leading brands?

Join our Qualitative team as a Senior Research Executive in Cairo

About Kantar:

Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.

About the Role:

Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce and customer experience, they help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.

We are seeking an energetic and talented Qualitative Senior Research Executive to join our fast-growing Egypt team. This team is at the forefront of various studies across all different domains.

The role is based out of our Cairo Downtown Mall office.

Your responsibilities:

  • Conduct Qualitative studies to advise clients on how to craft powerful advertising narratives.
  • Work closely with quantitative teams executing our Link Solutions, ensuring flawless integration from qualitative to quantitative aspects of creative research programs.
  • Engage in communication strategy studies across a variety of industries: FMCG, automotive, telecom etc.

The skills & experience you'll need:

  • Academic degree or equivalent experience in Economics, Marketing, Psychology, or Business Administration.
  • Minimum of 2 years leading qualitative studies, with proficiency in recruitment screeners, discussion guide flow, and insight identification.
  • Ability to deliver on actionable, creative & insightful analytical report, with a clear and structured storyline and thorough way forward.
  • A results-oriented personality, ready to innovate and develop new methodologies.
  • A curious mind, a can-do attitude and comfort with ambiguity.
  • Proficiency in both English and Arabic.

Why join Kantar?

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, nobody knows people better than Kantar.

And because we know people, we like to make sure our people are looked after as well. Equality of opportunity for our people are our highest priority, and we encourage our people to work in a way that supports their health and wellbeing. While we encourage our colleagues to spend part of their working week in the office, we understand no one size fits all, and we're flexible in our approach to ensure people feel included and accepted.

We're committed to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, which is why we welcome applications from all background and sections of society. Even if you feel like you're not a perfect fit, we'd love to receive your application and talk to you about this job or others at Kantar.

Interested?

Apply via the Kantar website today, and we'll be in touch shortly.

If you have questions, please contact Anne-Lise Bosmans, EMEA Talent Acquisition Specialist (Anne-).

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