B2B Marketing And Lead Generation Specialist

1 week ago

Al Āshir min Ramaḑān, Egypt Elsewedy Print House Full time

B2B Marketing Specialist

Location: 10th of Ramadan City – Egypt

Company: Elsewedy Print House

We are seeking a B2B Marketing Specialist to join our marketing team and support the company's growth in the printing and packaging industry. The role involves managing integrated marketing activities, supporting sales, and strengthening brand presence across digital and offline channels.

Key Responsibilities:

B2B Marketing & Lead Generation


• Plan and execute B2B marketing campaigns targeting corporate and industrial clients.


• Generate, qualify, and follow up on leads for digital, offset, and packaging printing services.


• Support the sales team with marketing materials, presentations, and proposals.


• Coordinate closely with sales to improve lead quality and conversion rates.

Digital Marketing


• Manage the company's presence on LinkedIn, Facebook, and Instagram.


• Create and execute monthly content plans.


• Support and monitor paid digital campaigns in coordination with the team.


• Assist in basic SEO and website content updates.


• Manage digital communication channels and enhance customer experience.

LinkedIn B2B Marketing


• Execute LinkedIn B2B marketing activities (content, campaigns, professional outreach).


• Use LinkedIn tools for lead generation and relationship building.


• Track and analyze content and campaign performance.

Events & Exhibitions


• Support planning and execution of exhibitions, trade shows, and corporate events.


• Prepare marketing materials such as brochures, roll-ups, and company profiles.


• Follow up on leads generated from events and exhibitions.

Branding & PR


• Support brand development and ensure consistency with brand identity.


• Assist in writing corporate content, press releases, and marketing materials.


• Document company activities and events for internal and external use.

Analysis & Reporting


• Prepare regular marketing performance reports.


• Track KPIs and measure ROI.


• Conduct basic market and competitor analysis.

Requirements:


• 2–4 years of experience in B2B marketing or general marketing.


• Good understanding of digital marketing and content management.


• Experience with LinkedIn B2B marketing.


• Strong organizational and analytical skills.


• Ability to work cross-functionally with sales and other departments.


• Experience in printing, packaging, or manufacturing is a plus.

What We Offer:


• Professional and stable working environment.


• Exposure to large-scale B2B clients.


• Career growth and hands-on industry experience.

To apply:

Please send your CV to:

Subject: B2B Marketing Specialist

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