Digital Marketing Manager

6 days ago

Qesm El Zamalek Cairo, Egypt Manpower Egypt - Target HR Full time 80,000 - 200,000 per year

For a very well known nutraceutical company located in Zamalek, a
Digital Marketing Manager
is urgently needed:

Role Purpose:

Lead the development and execution of the company's marketing strategy across both digital and

traditional channels. This role blends strategic brand management with hands-on digital performance, driving awareness, engagement, and conversion across platforms.

The Marketing Manager will play a key role in establishing the brand as a premium health brand in Egypt and regional markets.

Key Responsibilities:

  • Develop and implement integrated marketing plans for all product categories (Men's, Women's, Kids, Sports, Sleep, Gut, Cognitive).
  • Plan and execute digital campaigns across social media, influencer marketing, paid media, and content marketing.
  • Manage partnerships, activations, and offline events to strengthen brand presence and consumer engagement.
  • Oversee creative direction and content production with internal and external teams.
  • Manage marketing budget, ensuring strong ROI across digital and traditional channels.
  • Track and optimize KPIs — including ROAS, CAC, engagement rate, brand awareness, and conversion metrics.
  • Collaborate closely with the E-Commerce & Sales Manager to align marketing and sales objectives.
  • Lead and mentor the internal marketing team and manage relationships with agencies and creative partners.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 7–10 years of experience in FMCG, nutraceuticals, or e-commerce marketing.
  • Strong knowledge of both traditional brand management and digital performance marketing.
  • Proven experience managing agencies, media budgets, and digital platforms.
  • Creative thinker with strong analytical and leadership skills.
  • Excellent communication in English and Arabic.

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