Influencer Marketing Manager

6 days ago

Cairo, Cairo, Egypt Egyptian Food Bank Full time 120,000 - 240,000 per year

#Job Summary:

We're seeking a highly skilled Influencer Marketing Manager to lead our influencer marketing efforts and drive brand awareness. The ideal candidate will have a strong understanding of social media platforms, influencer marketing strategies, and content creation. As a key member of our marketing team, you will develop and execute comprehensive influencer marketing strategies that align with our brand objectives and drive engagement with our target audience.

#Key Responsibilities:

  • Develop and execute influencer marketing strategies across social media platforms, including Instagram, TikTok, YouTube, and more
  • Identify, research, and vet influencers aligning with brand values, ensuring authenticity and relevance
  • Manage influencer relationships, contracts, and content approvals, ensuring seamless communication and project execution
  • Plan and manage budgets for influencer campaigns, ensuring efficient use of resources
  • Create engaging content briefs and guidelines for influencers, ensuring brand messaging and visual identity are maintained
  • Work with influencers to create sponsored content, ensuring brand messaging and guidelines are followed
  • Build and maintain strong relationships with influencers, negotiating contracts and collaborations
  • Track campaign performance, analyzing metrics such as engagement rates, reach, and ROI, and making data-driven decisions to optimize campaign performance
  • Ensure brand consistency and compliance with regulations, maintaining high standards of quality and integrity
  • Develop campaigns to meet brand objectives, including awareness, engagement, and sales.

#Requirements:

  • 7-9 years of experience in influencer marketing or related field, with a proven track record of success
  • Bachelor's degree in Business, Marketing, Integrated Marketing Communications, Mass Communication, or related field
  • In-depth knowledge of social media platforms and influencer marketing strategies, including trends, best practices, and industry developments
  • Strong communication and negotiation skills, with ability to build and maintain relationships with influencers and internal stakeholders
  • Ability to analyze campaign performance data and make data-driven decisions, with strong analytical and problem-solving skills
  • Organizational skills to manage multiple campaigns and influencer relationships, ensuring seamless communication and project execution

#Nice to Have:

  • Experience with influencer marketing platforms, social media analytics tools, and project management tools.
  • Graphic design skills (e.g., Adobe Creative Suite) for creating visual content and campaign assets
  • Experience working with cross-functional teams, including marketing, sales, and product development.
  • Certification in influencer marketing or related field (e.g., Influencer Marketing Association)
  • Advanced knowledge of social media advertising and content creation

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