Senior Content Writer/SEO

6 days ago

Qesm El Maadi Cairo, Egypt Centro Full time 40,000 - 60,000 per year

Company Description

Centro is a diversified technology solutions provider that empowers businesses to leverage digital opportunities through process orchestration and security enablement. We offer a dynamic set of integrated technology solutions, delivering exceptional results by combining a broad range of services. Our culture of shared success allows us to build lasting relationships with our clients, ensuring mutual growth and achievement.

Responsibilities

  • Research, write, and edit SEO-optimized, region-specific content for blogs and website pages, ensuring cultural relevance and engagement.
  • Develop thought leadership articles, industry insights, and B2B/B2C content aligned with business trends in USA markets.
  • Optimize content for search engines (Google, Blogs, Clusters) and voice search trends, ensuring high rankings and visibility.
  • Collaborate with the marketing team to craft compelling website copy, enhancing user experience and conversion rates.
  • Adapt writing style to fit regional audience preferences, considering linguistic nuances, formal vs. conversational tones, and culturally relevant storytelling.
  • Stay updated with market trends, government policies (such as Saudi Vision 2030 business strategies), and digital content best practices in these markets.
  • Crafting and managing content strategy for social media calendars, media buying, video scripts, website blogs and social media platforms

Qualifications
:

  • Proven experience in digital content creation, blog writing, or web copywriting for international audiences.
  • Strong understanding of content trends, consumer behavior, and regional sensitivities in USA.
  • Expertise in SEO strategies, keyword research, and on-page optimization.
  • Experience with CMS platforms (WordPress, HubSpot, etc.) and content management tools.
  • Ability to adapt tone, style, and messaging to different business sectors and regional audiences.
  • Fluency in English and USA markets

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