Search Engine Optimization Specialist

1 week ago

Cairo, Cairo, Egypt Egyptian Packaging & Plastic Systems Corp - Makka Full time

Responsibilities:

  • SEO Audit and Optimization:

Conduct a full SEO audit for company websites and give practical recommendations to improve visibility and performance in search results.

  • Implementing SEO Strategies:

Lead and apply SEO strategies, regularly improving website content to boost ranking and user experience.

  • Campaign Monitoring and Analysis:

Track and analyze all SEO and SEM efforts using analytics tools to measure performance and give data-driven recommendations.

  • Staying Updated:

Keep up with the latest trends in SEO, SEM, and media buying to make sure strategies remain competitive and aligned with market best practices.

  • Reporting and Performance Analysis:

Prepare detailed reports on social media performance and advertising results using tools like Google Analytics and Google Ads. Provide insights and suggestions to improve future campaigns.

Job Requirements:

  • Experience in SEO:

Strong understanding of SEO principles, techniques, and best practices, with the ability to achieve measurable improvements in website rankings.

  • Analytical Skills:

Ability to analyze performance data and provide accurate, results-based recommendations.

  • Teamwork:

Capability to work effectively with cross-functional teams and ensure smooth collaboration with marketing, sales, and external partners.

Qualifications:

  • Education: Bachelor's degree in Marketing, Advertising, or any related field.
  • Technical Skills: Proficiency in SEM tools and SEO platforms, with experience in conducting full SEO audits and improving website technical performance.
  • Language Skills: Excellent verbal and written communication skills in English to ensure clear and effective collaboration.
  • Presentation and Communication: Ability to clearly explain strategies and campaign results to internal teams and external stakeholders.
  • Attention to Detail: High level of accuracy and attention to detail in reporting and campaign execution to maintain top quality standards.

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